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econômico",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_07_22_at_11.59.30_2022_7_22_12_00_08_1658502008.jpeg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F600x600_px_[12]_2022_7_22_12_00_08_1658502008.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FWhatsApp_Image_2022_07_22_at_11.59.22_2022_7_22_12_00_08_1658502008.jpeg","2022-07-22T00:00:00.000Z","Credit: Alan Santos\u002FPR","#FFFFFF","Ajustes no CVA agradam às construtoras","Conjunto de medidas vai permitir que mais famílias sejam aptas a financiar a casa própria e levam alento ao mercado de habitação econômica","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F500x500_px_[12]_2022_7_22_12_00_30_1658502030.jpg",861,"2022-07-22T11:34:25.000Z","2024-05-28T05:59:22.000Z",[1465],{"id":1466,"newsId":1447,"languageId":25,"title":1450,"subtitle":1467,"content":1468,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1469,"updatedAt":1470,"language":1471},1991,"Conjunto de medidas vai permitir que mais famílias sejam aptas a financiar a casa própria","O governo federal e o Conselho Curador do FGTS promoveram novos ajustes no programa Casa Verde e Amarela (CVA) a fim de reduzir o impacto da inflação, que tanto vem diminuindo o poder de compra das famílias quanto elevando o custo das obras, uma equação que resulta em menores margens para as incorporadoras. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDentre as medidas, destaque para:\u003Cbr \u002F>\r\n• Aumento do prazo máximo de pagamento dos empréstimos, de 30 para 35 anos;\u003Cbr \u002F>\r\n• Uso do FGTS na composição da renda como garantia dos financiamentos;\u003Cbr \u002F>\r\n• Ampliação dos subsídios em todos os grupos;\u003Cbr \u002F>\r\n• Aumento do teto de renda mensal nos grupos 2 e 3, cujos limites passam a ser R$ 4,4 mil e R$ 8 mil, respectivamente;\u003Cbr \u002F>\r\n• Redução das taxas de juros nas linhas de crédito pró-cotista.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nHá alguns meses, o governo federal também promoveu seguidos cortes nas alíquotas do Imposto de Importação sobre insumos da construção civil, com destaque para o aço, um dos maiores vilões da inflação setorial nos últimos dois anos. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fbrazil-gri-2022_3680\" target=\"_blank\">\u003Cimg alt=\"Brazil GRI 2022\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FREBR22_Banner_HTML_2022_7_25_17_51_50_1658771510.jpg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fnewsletter-re-brazil_3700.html?load_lang=pt-br\" target=\"_blank\">Cadastre-se na newsletter de mercado imobiliário do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan> e receba 1x por semana as principais notícias do setor no Brasil\u003C\u002Fa>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Antes dessa nova rodada, o Ministério do Desenvolvimento Regional (MDR) já tinha elevado o teto do grupo 1 para R$ 2,4 mil e reduzido os juros em 0,5%. Ele adiantou as medidas do grupo 1, que é o mais sensível às questões econômicas, e agora está aplicando-as nos demais grupos”, explica Victor Almeida, diretor-presidente da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fpacaembu-construtora_8403\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"8403\">Pacaembu Construtora\u003C\u002Fspan>\u003C\u002Fa>, focada na faixa de entrada do CVA. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOutro a elogiar as movimentações do MDR e do Conselho Curador do FGTS é \u003Cspan class=\"data-profile-link\" data-id=\"23581\">Ronaldo Motta\u003C\u002Fspan>, diretor de Desenvolvimento Imobiliário da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fmrv-engenharia-e-participacoes-sa-belo-horizonte_1691\" target=\"_blank\">MRV\u003C\u002Fa>: “Todas essas mudanças são muito importantes. Vamos conseguir trazer para dentro do programa famílias que, até então, estavam fora, e o efeito disso é exponencial”. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAinda segundo Motta, enquanto as pessoas não recuperam o poder de compra e os preços de insumos da construção não param de subir, as construtoras terão que lidar com margens comprimidas e ser mais disciplinadas para a conta fechar, mesmo com os ajustes recém-anunciados. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo segundo trimestre, conforme mostra a prévia operacional, as vendas da MRV caíram 10,3% frente ao mesmo período do ano passado. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“O ministério precisava agir para manter um ritmo de contratações, geração de emprego e desenvolvimento habitacional, e eu entendo que ele vem agindo. Talvez não seja o suficiente para resolver todo o problema, afinal, ele é grande, mas ajuda a reduzir os impactos”, completa Almeida. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2022_07_22_at_14.24.19_2022_7_22_17_24_45_1658510685.jpeg\" style=\"height:380px; width:100%\" \u002F>\u003Cbr \u002F>\r\n\u003Cspan style=\"font-size:12px\">Empreendimento entregue pela Pacaembu Construtora na cidade de Itapetininga\u002FSP. Foto: Divulgação\u002FPacaembu\u003C\u002Fspan>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nO vice-presidente da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcompany-profile\u002Freal-estate\u002Fcury-construtora-e-incorporadora_3186\" target=\"_blank\">Cury\u003C\u002Fa>, \u003Cspan class=\"data-profile-link\" data-id=\"1235\">Leonardo Mesquita\u003C\u002Fspan>, destaca as melhorias na linha pró-cotista, nas unidades de até R$ 350 mil: “Essa medida engloba imóveis que hoje, em função da pressão inflacionária, tinham condições menos favoráveis em termos de financiamento. Isso é importante para não inviabilizar a compra de apartamentos que estão logo acima do teto do programa”. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMais focada no grupo 3 e em imóveis que não se enquadram no CVA, a Cury bateu seu recorde histórico de vendas e lançamentos no segundo trimestre, o que segundo Mesquita faz parte de uma estratégia de antecipar alguns projetos, considerando eventos do segundo semestre, como as eleições. Com essas mudanças, porém, o ritmo pode continuar forte nos próximos meses. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Flanding\u002Freal-estate\u002Fo-maior-clube-de-relacionamento-e-negocios-em-real-estate_3676.html\" target=\"_blank\">\u003Cimg alt=\"Membership PT\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FBanner_Membership_banner_2022_6_15_19_31_58_1655321518.jpg\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOs executivos também entendem que a redução nas alíquotas sobre a importação de materiais - apesar da dificuldade de trazer insumos de fora - tem evitado novos ajustes dos fornecedores locais. “Quando o governo tomou essa medida, sentimos um recuo das grandes siderúrgicas”, afirma Victor Almeida.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“A concorrência é sempre o melhor remédio para tornar qualquer setor mais eficiente. Na própria incorporação, é assim. A MRV é a maior construtora de habitação de interesse social do Brasil e não tem 10% de \u003Cem>market share\u003C\u002Fem>. Se essa hipótese da importação se tornar viável em termos operacionais, que seja mais um caminho para tornar o país mais competitivo”, diz \u003Cspan class=\"data-profile-link\" data-id=\"23581\">Ronaldo Motta\u003C\u002Fspan>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara \u003Cspan class=\"data-profile-link\" data-id=\"1235\">Leonardo Mesquita\u003C\u002Fspan>, o ciclo de alta das commodities está próximo do fim, embora - alerta o executivo - previsões semelhantes feitas anteriormente não tenham se confirmado: “O cenário que se desenha lá fora sugere que a economia global não tenha tanta pujança, e esse arrefecimento impacta nos preços”. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevents.html?segment=2&type=1&country=20\" target=\"_blank\">Veja o calendário completo de eventos presenciais do \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan> Real Estate Brazil\u003C\u002Fa>\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEm relação aos próximos passos, Motta aponta como prioridade aumentar o valor limite dos imóveis, que varia de cidade a cidade; em São Paulo, por exemplo, é R$ 264 mil, atualmente, enquanto em municípios do interior, como Araraquara, é ainda menor, R$ 198 mil. “Nosso maior desafio é viabilizar a oferta para atender a demanda, que é crescente”.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOutro ponto de atenção, segundo o executivo, consiste em otimizar o processo de avaliação do valor do imóvel realizado pela Caixa Econômica Federal. “É uma agenda que precisa ser permanente, principalmente em um cenário de inflação alta. Quando a avaliação é inferior ao valor a ser pago, aumenta-se o risco e a inadimplência”, defende. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPerguntados sobre a recente mudança na presidência da Caixa, todos os executivos disseram acreditar na capacidade do corpo técnico do banco e da nova presidente, Daniella Marques Consentino. \r\n\u003Ch3>Conheça mais sobre o \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cdiv style=\"text-align:center\">\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FANS9RHnvw9E\" width=\"640\">\u003C\u002Fiframe>\u003C\u002Fdiv>\r\n\r\n\u003Cdiv>\u003Cbr \u002F>\r\n\u003Cspan style=\"color:#777777\">Por \u003Cstrong>Henrique Cisman\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fdiv>\r\n","2022-07-22T11:42:09.000Z","2022-07-25T15:17:26.000Z",{"code":18},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481,1489],{"id":47,"label":1297,"translations":1482},[1483,1485,1487],{"label":1297,"slug":1308,"language":1484},{"code":13},{"label":1311,"slug":1312,"language":1486},{"code":18},{"label":1315,"slug":1316,"language":1488},{"code":23},{"id":93,"label":1253,"translations":1490},[1491,1493,1495],{"label":1253,"slug":1264,"language":1492},{"code":13},{"label":1267,"slug":1268,"language":1494},{"code":18},{"label":1271,"slug":1272,"language":1496},{"code":23},[1498],{"name":171,"enName":171,"ptName":171,"iso2":1499},"BR",[],{"pt-BR":1502},"\u002Fmercado-imobiliario\u002Fajustes-no-cva-agradam-as-construtoras-e-alentam-o-mercado-economico_1836",[1504,1505,1506,1507,1508,1509],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]