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Mobility",{"id":5,"title":6,"translations":1427},[1428,1430,1432],{"title":6,"slug":11,"language":1429},{"code":13},{"title":15,"slug":16,"language":1431},{"code":18},{"title":20,"slug":21,"language":1433},{"code":23},[1435,1438,1442],{"label":1425,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1436,"language":1437},"urban-mobility",{"code":13},{"label":1439,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1440,"language":1441},"Mobilidade Urbana","mobilidade-urbana",{"code":18},{"label":1443,"title":8,"subtitle":8,"seoTitle":8,"seoDescription":8,"videoPlaylistUrl":8,"videoTitle":8,"videoSubtitle":8,"slug":1444,"language":1445},"Movilidad Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":115,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":978,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1456,"createdAt":1457,"updatedAt":1458,"translations":1459,"segment":1471,"categories":1479,"countries":1488,"authors":1492,"urls":1497},2895,"TRUE","multifamily-colombia-solucion-estructural-deficit-habitacional","Multifamily en Colombia surge como solución estructural al déficit habitacional",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o182_2026_1_19_14_43_12_1768844592.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o183_2026_1_19_14_43_12_1768844592.webp","2026-01-19T00:00:00.000Z","Credit: grandwarszawski \u002F Freepik",1203,"2026-01-19T14:43:12.000Z","2026-01-19T15:13:58.000Z",[1460],{"id":1461,"newsId":1447,"languageId":5,"title":1450,"subtitle":1462,"content":1463,"summary":978,"takeaways":1464,"seoTagConversionId":8,"seoTag":8,"seoTitle":1465,"seoKeywords":1466,"seoDescription":1462,"seoAbstract":8,"seoImage":1467,"createdAt":1468,"updatedAt":1469,"language":1470},3055,"Exclusivo: ejecutivos reconocen el potencial de la clase de activo ante cambios en la cultura de consumo","El mercado residencial colombiano atraviesa un proceso de fortalecimiento del alquiler institucional de largo plazo como alternativa a la compra tradicional de vivienda. Este movimiento refleja cambios profundos en los patrones demográficos, en las condiciones financieras y en el comportamiento de consumo de las nuevas generaciones, configurando un entorno cada vez más favorable para el desarrollo del modelo multifamily en Colombia.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn entrevista exclusiva, \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fmember-profile\u002Flatam\u002Ftatiana-pena_17687\" target=\"_blank\">Tatiana Peña\u003C\u002Fa>, gerente de desarrollo inmobiliario de \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fparque-arauco-peru_2658\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"1962\">\u003Cspan class=\"company-profile-link\" data-id=\"7388\">\u003Cspan class=\"company-profile-link\" data-id=\"15513\">Parque Arauco\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fa>, explica que el cambio de mentalidad hacia el alquiler institucional está impulsado por tres factores principales.\u003Cbr \u002F>\r\n \u003Cbr \u002F>\r\nEl primero es demográfico: crece el número de hogares unipersonales, de parejas jóvenes sin hijos y de una generación que valora la flexibilidad, la movilidad y la cercanía al trabajo y a los servicios urbanos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl segundo está relacionado con un entorno financiero más restrictivo, marcado por tasas hipotecarias elevadas, crédito más costoso y un aumento sostenido en los precios de la vivienda, factores que postergan o incluso imposibilitan la compra de la primera vivienda para una parte relevante de la población.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl tercer factor es cultural. La propiedad deja de ser un objetivo inmediato y gana espacio el modelo “pay-for-use”, en el que la experiencia, la conveniencia y la libertad de movimiento adquieren mayor protagonismo que la tenencia del activo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn este contexto, \u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fes\u002Fmercado-inmobiliario\u002Fmultifamily-social-colombia-apoyo-actores-locales\" target=\"_blank\">el multifamily en Colombia surge como una solución estructural\u003C\u002Fa>. Según Tatiana, esta clase de activo “elimina la informalidad, ofrece estabilidad contractual, servicios estandarizados, mantenimiento garantizado y seguridad jurídica”.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nY añade: “En un país con déficit habitacional y alta urbanización, este modelo tiene una demanda estructural de largo plazo.”\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan class=\"company-profile-link\" data-id=\"1962\">\u003Cspan class=\"company-profile-link\" data-id=\"7388\">\u003Cspan class=\"company-profile-link\" data-id=\"15513\">Parque Arauco\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> cuenta actualmente con tres proyectos multifamily en Colombia: los desarrollos LiveSpace 72 y LiveSpace+ Calle 94 ya están en operación, mientras que LiveSpace Ciudad del Río tiene su inauguración prevista para los próximos meses.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa compañía ofrece una operación institucional con gestión centralizada, mantenimiento preventivo, atención permanente y soluciones modulares, como paquetes de mobiliario y electrodomésticos, que facilitan mudanzas rápidas y sin fricciones.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsta estrategia pone de manifiesto que el valor del multifamily \u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fes\u002Fmercado-inmobiliario\u002Fmercado-residencial-en-renta-aprovecha-la-demanda-insatisfecha-en-america-latina\" target=\"_blank\">no está anclado al precio, sino al valor percibido\u003C\u002Fa>.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“En áreas comunes, desarrollamos amenidades de alto estándar que enriquecen la vida cotidiana: coworking profesional, gimnasios y espacios wellness, zonas pet‑friendly, áreas BBQ, cocinas compartidas y salones sociales que construyen comunidad y elevan el balance entre vida personal y profesional”, comenta la ejecutiva. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa tecnología es otro pilar fundamental del modelo. Las soluciones proptech permiten aplicaciones para reservas, pagos, solicitudes de servicio y control de accesos digitales, además de sistemas orientados a la eficiencia energética, como iluminación LED, sensores de presencia y monitoreo del consumo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDesde la perspectiva de la sostenibilidad, los proyectos de \u003Cspan class=\"company-profile-link\" data-id=\"1962\">\u003Cspan class=\"company-profile-link\" data-id=\"7388\">\u003Cspan class=\"company-profile-link\" data-id=\"15513\">Parque Arauco\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> se conciben bajo criterios de eficiencia hídrica y energética, ventilación e iluminación natural, diseño bioclimático, uso responsable de materiales y certificaciones ambientales como EDGE o LEED.\r\n\u003Ch2>\u003Cstrong>Crece el interés del mercado por el multifamily en Colombia\u003C\u002Fstrong>\u003C\u002Fh2>\r\nEl multifamily en Colombia también despierta el interés de \u003Cspan class=\"company-profile-link\" data-id=\"20762\">DOM Real Estate\u003C\u002Fspan>, empresa que aún no opera en esta clase de activo. La compañía desarrolla proyectos inmobiliarios de mediano y alto estándar en Bogotá.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fmember-profile\u002Flatam\u002Fdiego-ordonez-mendez_44416\" target=\"_blank\">Diego Ordoñez\u003C\u002Fa>, CEO da \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fdom-real-estate_20762\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"20762\">DOM Real Estate\u003C\u002Fspan>\u003C\u002Fa>, señala que está evaluando alianzas con operadores e inversionistas institucionales para integrar proyectos de alquiler en terrenos donde ya desarrolla emprendimientos residenciales destinados a la venta.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Esto nos permite, dentro de un mismo terreno, ofrecer una oferta más diversa que no entra en competencia”, explica. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl ejecutivo coincide en que existe un cambio en la cultura de consumo de las nuevas generaciones y aporta una visión adicional sobre la dinámica del mercado: “El gran interés de los inversionistas en adquirir vivienda como forma de ahorro y con fines de arrendamiento hace que la oferta de inmuebles en alquiler sea amplia y competitiva”.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA su juicio, el multifamily en Colombia tiene todo para \u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fes\u002Fmercado-inmobiliario\u002Flogistica-multifamily-figuran-entre-los-impulsores-del-mercado-andino\" target=\"_blank\">consolidarse como una clase de activo institucional relevante\u003C\u002Fa>. Los fundamentos de demanda son sólidos, los modelos operativos se han ido sofisticando y el perfil del cliente muestra una clara afinidad con contratos de mediano y largo plazo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Vemos compromisos de capital por parte de actores consolidados, que día a día incrementan su portafolio de propiedades en localizaciones de primer nivel”, concluye Ordoñez.\r\n\u003Ch3>\u003Cstrong>Falta de reglas específicas \u003C\u002Fstrong>\u003C\u002Fh3>\r\nEl entorno regulatorio, sin embargo, sigue representando un desafío. Tatiana Peña observa que el alquiler institucional de largo plazo continúa regulado bajo marcos normativos pensados para la vivienda en venta, sin una categoría urbanística y tributaria específica para el multifamily.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsta brecha genera ineficiencias en costos, planificación y operación, afectando a activos con horizontes de inversión de 20 o 30 años. Para proyectos de esta naturaleza, la estabilidad regulatoria es un factor clave.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa ausencia de reglas modernas de indexación y de marcos alineados con la lógica de flujos estables y previsibles incrementa la incertidumbre sobre la evolución de los ingresos a lo largo del tiempo. Avanzar en la creación de una categoría específica sería un paso decisivo para atraer mayor capital institucional y acelerar la formalización del mercado.","\u003Cul>\r\n\t\u003Cli>Multifamily se consolida como una solución estructural en el mercado colombiano, impulsado por cambios demográficos, restricciones financieras al crédito hipotecario y una nueva cultura de consumo que prioriza la flexibilidad, los servicios y la experiencia por encima de la propiedad.\u003C\u002Fli>\r\n\t\u003Cli>Crece el interés de inversionistas y desarrolladores por esta clase de activo, que gana relevancia institucional gracias a sólidos fundamentos de demanda.\u003C\u002Fli>\r\n\t\u003Cli>Ausencia de un marco regulatorio específico sigue siendo el principal obstáculo para el avance del sector, al generar ineficiencias e incertidumbre para proyectos de largo plazo.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","Multifamily en Colombia surge como solución estructural ","multifamily en colombia, alquiler institucional, déficit habitacional, mercado residencial colombiano, inversión inmobiliaria, real estate institucional, vivienda en alquiler, clase de activo multifamily, parque arauco, proptech inmobiliario","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o18_2026_1_19_14_47_58_1768844878.jpg","2026-01-19T14:43:21.000Z","2026-01-19T15:13:23.000Z",{"code":23},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480],{"id":47,"label":1297,"translations":1481},[1482,1484,1486],{"label":1297,"slug":1308,"language":1483},{"code":13},{"label":1311,"slug":1312,"language":1485},{"code":18},{"label":1315,"slug":1316,"language":1487},{"code":23},[1489],{"name":233,"enName":233,"ptName":1490,"iso2":1491},"Colômbia","CO",[1493],{"name":1494,"slug":1495,"image":1496,"order":115},"Paulo Alfaro","paulo-alfaro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FPaulo_Alfaro_GRI_Institute_Profile_Pic_2025_11_04_10_47_53_1762264073.jpg",{"es":1498},"\u002Fmercado-inmobiliario\u002Fmultifamily-colombia-solucion-estructural-deficit-habitacional",[1500,1501,1502,1503,1504,1505],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]