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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":49,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":978,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":504,"createdAt":1456,"updatedAt":1457,"translations":1458,"segment":1471,"categories":1479,"countries":1488,"authors":1498,"urls":1503},4358,"TRUE","mexico-lidera-mercado-de-resorts-mientras-que-america-central-vive-contrastes","México lidera mercado de resorts, mientras que América Central vive contrastes ",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSlider_Resorts_MX_Central_America_2026_7_21_10_22_45_1784640165.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_Resorts_MX_Central_America_2026_7_21_10_22_45_1784640165.webp","2026-07-21T00:00:00.000Z","Unsplash","2026-07-21T10:22:45.000Z","2026-07-21T10:32:26.000Z",[1459],{"id":1460,"newsId":1447,"languageId":5,"title":1450,"subtitle":1461,"content":1462,"summary":978,"takeaways":1463,"seoTagConversionId":8,"seoTag":8,"seoTitle":1464,"seoKeywords":1465,"seoDescription":1466,"seoAbstract":8,"seoImage":1467,"createdAt":1468,"updatedAt":1469,"language":1470},5018,"La ADR y el RevPAR están al alza, pero podrían verse presionados por un alto volumen de nueva oferta ","El mercado de hoteles de descanso y resorts en México y América Central exhibe un desempeño marcadamente heterogéneo. México se consolida como el principal motor de crecimiento de la región, impulsado por una fuerte demanda internacional de productos de lujo, lo que resulta en métricas robustas de tarifa diaria promedio (ADR) e ingresos por habitación disponible (RevPAR), especialmente en sus destinos costeros.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn contraste, los mercados de América Central, como Costa Rica y Panamá, enfrentan escenarios más complejos. Costa Rica pasa por una fase de "suavización" en sus indicadores tras los picos recientes, redireccionando su estrategia hacia el nicho del eco-lujo. Panamá, por su parte, lidia con una tasa de ocupación estructuralmente baja que desafía la rentabilidad del sector, a pesar del incremento en el número de visitantes.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUn pipeline de construcción sobresaliente, concentrado mayoritariamente en México, señala una fuerte confianza del inversionista, pero también enciende las alertas sobre el riesgo de sobreoferta en microlocalizaciones específicas.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fevent\u002Fgri-hospitality-mexico-central-america-2026_5324\" target=\"_blank\">\u003Cstrong>Únete a GRI Hospitality Mexico & Central America 2026 los días 4 y 5 de agosto en Cancún.\u003C\u002Fstrong>\u003C\u002Fa>\r\n\u003Ch2>Visión general\u003C\u002Fh2>\r\nMéxico cerró 2025 con 47.8 millones de turistas internacionales, un aumento del 6.1% en comparación con el año anterior, consolidándose como el destino más visitado de América Latina, según datos de \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fcbre-mexico_401\" target=\"_blank\">CBRE\u003C\u002Fa>. Este flujo, combinado con un enfoque creciente en el segmento de lujo, impulsó la tarifa diaria promedio (ADR) y los ingresos por habitación disponible (RevPAR) a niveles récord.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMientras tanto, América Central, aunque beneficiada por el mismo interés global en viajes de placer, enfrenta desafíos distintos. Costa Rica, tras un periodo de fuerte recuperación pospandemia, entró en una fase de moderación de desempeño en 2025, conforme al reporte de CoStar.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPanamá, a pesar de registrar un aumento del 17% en la llegada de visitantes en el primer trimestre de 2026, continúa luchando con una tasa de ocupación crónicamente baja que limita la rentabilidad y las nuevas inversiones, apunta un informe de la Asociación Panameña de Hoteles (Apatel).\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FBody_Resorts_MX_Central_America_2026_7_21_12_41_03_1784637663.webp\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Complejo turístico en Panamá (Foto: Unsplash)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\nLa República Dominicana surge como un competidor formidable, con indicadores de ocupación consistentemente altos que superaron el 70% en junio de 2026, así como con un pipeline de desarrollo robusto, posicionándose como un benchmark de éxito en la región, de acuerdo con datos del Ministerio de Turismo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fes\u002Fmercado-inmobiliario\u002Fconversion-de-activos-y-programas-de-fidelidad-impulsan-la-hoteleria\" target=\"_blank\">Lea también: Conversión de activos y programas de fidelidad dictan la expansión de la hotelería\u003C\u002Fa>\r\n\r\n\u003Ch2>México: resorts avanzan en segmentos premium\u003C\u002Fh2>\r\nEl mercado hotelero mexicano, especialmente en sus destinos de descanso, sigue demostrando una fuerza notable. Los datos del cierre de 2025 y del inicio de 2026 confirman una tendencia hacia la premiumización, con un crecimiento robusto tanto en el volumen de turistas como en el gasto promedio.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAl cierre de 2025, los hoteles de lujo y de gama alta en México registraron una ADR de 336.39 USD, un aumento del 6.1% en relación con 2024. El RevPAR para el mismo segmento creció 6.4%, alcanzando los 221.41 USD, según el reporte de CBRE.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa tendencia al alza se intensificó en el primer trimestre de 2026, particularmente en los resorts costeros, los cuales alcanzaron una ADR de 437 USD y un RevPAR de 341 USD, con una tasa de ocupación del 78%. En contraste, el mercado consolidado del país mostró una ligera caída del 6% en el RevPAR, indicando que el desempeño excepcional está concentrado en los destinos de playa de alto perfil, tales como Los Cabos, Riviera Maya y Riviera Nayarit.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMéxico lidera el pipeline de construcción de hoteles en América Latina. Datos de Lodging Econometrics del cierre de 2025 apuntaban a 257 hoteles y 38.6 mil cuartos en desarrollo. Reportes más recientes de CBRE, publicados en marzo, indican más de 17 mil nuevos cuartos en fase de edificación, con Cancún (18%), Ciudad de México (14%) y Riviera Maya (8%) liderando la nueva oferta.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEste volumen masivo, aunque refleja la confianza del inversionista, representa el principal riesgo para el segmento. La capacidad de absorción de la demanda, incluso si es creciente, se pondrá a prueba, por lo que una presión sobre las tasas de ocupación y las tarifas es una posibilidad real en los próximos 24 meses.\r\n\u003Ch2>En América Central, mercados en transición\u003C\u002Fh2>\r\nLos principales mercados de descanso de América Central presentan dinámicas distintas, con desafíos y oportunidades que exigen estrategias de inversión y operación más segmentadas. \r\n\r\n\u003Ch3>Costa Rica \u003C\u002Fh3>\r\nEl mercado hotelero de Costa Rica se encuentra en un momento de ajuste. Tras alcanzar picos en su ADR durante 2023, el país vio caer sus tarifas en 2025, mientras que la ocupación entró en un periodo de "suavización", según CoStar.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsta tendencia se atribuye a una mayor dependencia del turista norteamericano, el cual se concentra en resorts de alto perfil en la región de Guanacaste, dejando a otros mercados, como la capital San José, con un desempeño por debajo de los niveles prepandemia.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa respuesta estratégica del país ha sido profundizar su apuesta por nichos de alto valor agregado. El pipeline de desarrollo, que prevé la adición de aproximadamente 1.5 mil cuartos hacia el cierre de 2026, está fuertemente enfocado en proyectos de eco-lujo, bienestar (wellness) y hoteles boutique, según el Instituto Costarricense de Turismo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nGrandes cadenas como Marriott e Hilton planean una expansión combinada de 22 hoteles para 2028, reforzando la presencia de marcas internacionales en el país.\r\n\u003Ch3>Panamá \u003C\u002Fh3>\r\nPanamá enfrenta una paradoja: el número de visitantes crece, pero la hotelería formal no captura totalmente este beneficio. El país cerró 2025 con una tasa de ocupación del 56.5%, una cifra que la asociación hotelera local (Apatel) considera suficiente apenas para "mantener la cabeza fuera del agua".\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa cifra contrasta fuertemente con más del 75% de ocupación en destinos competidores, como la República Dominicana.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLas causas son multifactoriales, incluyendo la fuerte competencia de las plataformas de rentas vacacionales y una inversión en promoción internacional históricamente inferior a la de sus pares regionales.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSin embargo, hay señales positivas para 2026: Apatel proyecta que la ocupación podría subir a un rango de entre el 58% y 60%, impulsada por el turismo de eventos y convenciones (MICE). El primer trimestre de 2026 fue uno de los mejores de los últimos años, con un incremento del 17% en la llegada de visitantes y más de 80 eventos internacionales confirmados para el año.\r\n\u003Ch2>Pipeline de nuevos proyectos y M&As\u003C\u002Fh2>\r\nEl volumen de nuevos proyectos es uno de los indicadores más claros del sentimiento del inversionista. In América Latina, el pipeline total supera los 740 nuevos desarrollos, sumando 116.6 mil cuartos; un crecimiento interanual del 22% en proyectos, según datos de Lodging Econometrics.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMéxico lidera el pipeline con más de 260 proyectos y 40.2 mil cuartos. La República Dominicana también se destaca con 85 proyectos y 18.4 mil cuartos, en línea con su sólido desempeño operativo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAdemás de los nuevos desarrollos, las transacciones de compra y venta de activos (M&As) refuerzan el dinamismo del sector: en diciembre de 2025, Hyatt concluyó la venta de 14 hoteles all-inclusive de la marca Playa Hotels & Resorts a Tortuga Resorts —una joint venture formada por KSL Capital Partners y Rodina— por 2,000 millones de dólares, incluyendo activos en México, República Dominicana y Jamaica.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn el corto y mediano plazo, el costo del capital y la estabilidad de las tasas de interés serán factores primordiales para la valuación de los activos en la región.","\u003Cul>\r\n\t\u003Cli>Los resorts costeros de México demuestran un óptimo desempeño, con una tarifa diaria promedio (ADR) de 437 USD y un RevPAR de 341 USD en el primer trimestre de 2026. Sin embargo, un robusto pipeline de cuartos en construcción introduce un riesgo significativo de presión sobre las tarifas y la ocupación en destinos clave como Cancún y la Riviera Maya.\u003C\u002Fli>\r\n\t\u003Cli>El mercado costarricense enfrenta una moderación en su desempeño, con una ADR que retrocede desde los picos alcanzados en 2023. Este escenario obliga a un cambio de enfoque para atraer a un público dispuesto a pagar un precio premium por sustentabilidad y exclusividad. \u003C\u002Fli>\r\n\t\u003Cli>El sector hotelero de Panamá opera con una tasa de ocupación cercana al 56.5% al cierre de 2025, un nivel que permite únicamente la "sobrevivencia" de los activos, según asociaciones locales. El indicador se ubica considerablemente por debajo de competidores regionales como la República Dominicana, que supera el 75%. \u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","México lidera mercado de resorts","hoteleria, complejo hotelero, resorts, méxico, central america","La ADR y el RevPAR están al alza, pero podrían verse presionados por un alto volumen de nueva oferta; Centroamérica presenta contrastes entre países","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FHub_Social_Resorts_MX_Central_America_2026_7_21_10_29_26_1784640566.jpg","2026-07-21T10:22:53.000Z","2026-07-21T10:38:55.000Z",{"code":23},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480],{"id":85,"label":1187,"translations":1481},[1482,1484,1486],{"label":1187,"slug":1198,"language":1483},{"code":13},{"label":1201,"slug":1202,"language":1485},{"code":18},{"label":1205,"slug":1206,"language":1487},{"code":23},[1489,1491,1494,1496],{"name":249,"enName":249,"ptName":249,"iso2":1490},"CR",{"name":290,"enName":290,"ptName":1492,"iso2":1493},"República Dominicana","DO",{"name":567,"enName":567,"ptName":567,"iso2":1495},"MX",{"name":664,"enName":664,"ptName":664,"iso2":1497},"PA",[1499],{"name":1500,"slug":1501,"image":1502,"order":115},"Henrique Cisman","henrique-cisman","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FHenrique_Marcal_Cisman_GRI_Institute_Profile_PIC_2025_11_04_11_31_12_1762266672.jpg",{"es":1504},"\u002Fmercado-inmobiliario\u002Fmexico-lidera-mercado-de-resorts-mientras-que-america-central-vive-contrastes",[1506,1507,1508,1509,1510,1511],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]