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En junio, el Banco de México (Banxico) redujo la tasa de interés de referencia del 8,5% al 8,0%, marcando el cuarto recorte consecutivo en 2025 y el octavo desde el inicio del ciclo de flexibilización. Esta medida abre espacio para un entorno más favorable al desarrollo de negocios inmobiliarios.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAsí lo analiza \u003Cspan class=\"data-profile-link\" data-id=\"21458\">Jose Ortega\u003C\u002Fspan>, director de estructuración y financiamiento de Marhnos, en una entrevista exclusiva con \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan> Latam, en la que evalúa el mercado residencial a la luz del contexto económico actual.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegún Ortega, la tendencia de ajustes en la política monetaria puede generar mejores condiciones para el financiamiento hipotecario. “Bajo condiciones favorables, esto se traduce en crecimiento para nuestro sector”, afirma.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNo obstante, persisten algunos desafíos. El alto costo de materiales como el acero y una inflación aún por encima del objetivo continúan presionando al sector: en junio, la inflación alcanzó el 4,32%, superando el techo del 4,0% establecido por el banco central. A esto se suma la constante volatilidad cambiaria.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Tendremos que ser creativos y hacer uso de coberturas que nos protejan ante posibles cambios negativos”, señala el ejecutivo. \r\n\u003Ch3>Vivienda vertical de nivel medio gana terreno\u003C\u002Fh3>\r\nA pesar del entorno inflacionario, Ortega destaca que el sector residencial en México muestra signos de recuperación generalizada, impulsada principalmente por el segmento medio, que ha demostrado mayor resiliencia en tiempos de incertidumbre. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEs precisamente en este nicho donde Marhnos concentra su actuación, apostando actualmente por el desarrollo de proyectos de vivienda vertical, con énfasis en las siguientes etapas de los desarrollos Inclusiv, en Ciudad de México, y Thálatha, en Guadalajara, ambos parte de su estrategia de expansión.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsta apuesta responde a un consumidor cada vez más exigente e informado. Hoy, los compradores buscan más que una buena ubicación y precios competitivos: esperan viviendas con acabados de alta calidad, tecnologías integradas y amenidades diferenciadas\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa preocupación por la seguridad y la relación costo-beneficio también son clave: “Entendemos que la compra de una vivienda representa una inversión muy importante y de largo plazo, es por eso que, en nuestros desarrollos, los clientes siempre podrán encontrar excelencia y una calidad sobresaliente”, asegura el director.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAdemás de sus iniciativas en México, Marhnos explora nuevas líneas de negocio y fuentes de inversión, como la creación de FEDREP (Federal Real Estate Platform), en 2023. Esta plataforma opera en Estados Unidos, enfocada en la adquisición de activos estabilizados, arrendados a largo plazo al gobierno federal estadounidense.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“A la fecha, FEDREP ha otorgado excelentes retornos, generando mucho interés entre nuevos inversionistas. Tenemos un pipeline de nuevas adquisiciones para este año, por lo que continuaremos con nuestra labor de levantamiento de capital”, informa \u003Cspan class=\"data-profile-link\" data-id=\"21458\">Jose Ortega\u003C\u002Fspan>. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCon una estrategia bien definida, Marhnos continúa su trayectoria de crecimiento en el mercado, superando desafíos económicos y adaptándose a las nuevas demandas de los consumidores. La búsqueda de la excelencia, el enfoque en nichos resilientes y la diversificación de inversiones son los pilares que sustentan sus próximos pasos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fevent\u002Fmexico-gri-real-estate-2025_4745?utm_source=hub&utm_medium=organic&utm_campaign=LATRE-mexico-gri-banner-hub&utm_id=LATRE-mexico-gri-banner-hub\" target=\"_blank\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2025_07_22_at_13.50.51_2025_7_22_16_51_08_1753203068.jpeg\" style=\"border-radius:15px; width:100%\" \u002F>\u003C\u002Fa>\u003Cbr \u002F>\r\n ","Articulo","Residencial en México\r\nResidencial médio en México\r\nSegmento médio en México\r\n","Marhnos se expande en el sector residencial medio en México","Residencial en México\r\nResidencial médio en México\r\nSegmento médio en México","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o_small_2025_7_22_14_02_56_1753203776.jpg","2025-07-22T13:43:25.000Z","2025-07-22T14:04:40.000Z",{"code":23},{"id":25,"color":27,"translations":1475},[1476,1478,1480],{"title":26,"slug":30,"language":1477},{"code":13},{"title":37,"slug":38,"language":1479},{"code":18},{"title":33,"slug":34,"language":1481},{"code":23},[1483],{"id":411,"label":412,"translations":1484},[1485,1487,1489],{"label":412,"slug":423,"language":1486},{"code":13},{"label":426,"slug":427,"language":1488},{"code":18},{"label":430,"slug":431,"language":1490},{"code":23},[1492],{"name":1074,"enName":1074,"ptName":1074,"iso2":1493},"MX",[1495],{"name":1496,"slug":1497,"image":1498,"order":632},"Paulo Alfaro","paulo-alfaro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FPaulo_Alfaro_GRI_Institute_Profile_Pic_2025_11_04_10_47_53_1762264073.jpg",{"es":1500},"\u002Fmercado-inmobiliario\u002Fmarhnos-se-expande-en-el-segmento-residencial-medio-en-mexico",[1502,1503,1504,1505,1506,1507],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]