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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":115,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":978,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1456,"createdAt":1457,"updatedAt":1458,"translations":1459,"segment":1473,"categories":1481,"countries":1498,"authors":1515,"urls":1520},2845,"TRUE","logistica-multifamily-figuran-entre-los-impulsores-del-mercado-andino","Logística y multifamily figuran entre los impulsores del mercado andino",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o182_2025_12_09_14_11_10_1765300270.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o183_2025_12_09_14_11_10_1765300270.webp","2025-12-09T00:00:00.000Z","Credit: Maciejbledowski \u002F Envato",867,"2025-12-09T14:11:10.000Z","2025-12-09T15:43:02.000Z",[1460],{"id":1461,"newsId":1447,"languageId":5,"title":1450,"subtitle":1462,"content":1463,"summary":1464,"takeaways":1465,"seoTagConversionId":8,"seoTag":8,"seoTitle":1466,"seoKeywords":1467,"seoDescription":1468,"seoAbstract":8,"seoImage":1469,"createdAt":1470,"updatedAt":1471,"language":1472},3002,"Aunque aún quedan puntos por avanzar, las regiones andina y centroamericana despuntan como alternativas de inversión frente a los mercados tradicionales.","El mercado inmobiliario andino y centroamericano atraviesa un momento interesante, marcado por el avance del multifamily, el fortalecimiento del sector logístico y la transformación de los usos mixtos, como respuesta a los cambios demográficos y a la presión por mayor eficiencia operativa.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEstos movimientos señalan un ciclo en el que el capital, la innovación y la planificación urbana serán determinantes. El reto está en convertir estas tendencias en estructuras duraderas, capaces de sostener el crecimiento y atraer a inversionistas que buscan mercados emergentes con fundamentos más sólidos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA continuación, los principales puntos debatidos.\r\n\u003Ch2>\u003Cstrong>Estrategias de financiamiento y nuevos flujos de capital\u003C\u002Fstrong>\u003C\u002Fh2>\r\nEl optimismo entre los ejecutivos respecto al potencial inmobiliario de los países andinos ha crecido, impulsado por la entrada de capital internacional y por la adopción de nuevas prácticas de gobernanza. Aun así, para que la región se vuelva más atractiva, es fundamental avanzar en normas más rigurosas de compliance, gestión de riesgo y diversificación de activos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa disponibilidad de financiamiento de proyectos aparece como uno de los mayores desafíos, lo que demanda soluciones cada vez más creativas. En Perú, la reducción del número de fondos tradicionales disponibles llevó a los desarrolladores a buscar alternativas como el financiamiento cruzado y la participación de family offices. Estas estrategias se han mostrado caminos viables para destrabar emprendimientos de gran escala.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEntre las clases de activos en ascenso, el multifamily se destaca como una apuesta relevante y capaz de alterar la dinámica de inversiones a nivel regional. Como aún se considera una novedad, su financiamiento exige que bancos e inversionistas ajusten sus modelos de análisis de riesgo y retorno, dando mayor peso a la calidad de los proyectos y al perfil de los desarrolladores.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAvanzar en la innovación de los modelos de financiamiento y fortalecer un ecosistema más robusto y sostenible será esencial para que el sector inmobiliario andino continúe evolucionando y captando capital de forma competitiva.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F19b3d632_f793_3d9c_9fc1_c07234d90eb7_2025_12_09_17_29_39_1765301379.webp\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Participantes debaten estructuras favorables para el desarrollo de la región\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch2>\u003Cstrong>Nuevos horizontes para el capital\u003C\u002Fstrong>\u003C\u002Fh2>\r\nLos países andinos y centroamericanos comienzan a posicionarse como alternativas frente a mercados más saturados, como Estados Unidos y Europa. La búsqueda de retornos más altos, combinada con un riesgo relativamente controlado, convierte a la región en una opción atractiva para los inversionistas que buscan diversificar sus portafolios.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEcuador surge como una de las sorpresas entre las oportunidades, con proyectos que ya suman miles de millones de dólares en los segmentos hotelero y residencial. Una de sus ventajas es la estabilidad derivada del uso del dólar. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSin embargo, el país enfrenta desafíos políticos que generan incertidumbre, además de un proceso regulatorio complejo. En Guayaquil, la normativa local dificulta la ejecución de proyectos, a pesar de la amplia liquidez de capital disponible. A ello se suman las limitaciones que aún presenta la reforma tributaria.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOtro país que llama la atención es Panamá, impulsado por sus incentivos fiscales. No obstante, enfrenta un obstáculo relevante: la escasez de opciones de financiamiento bancario y las elevadas tasas de interés. En este contexto, el financiamiento privado y las estructuras de deuda privada comienzan a ganar cada vez más protagonismo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSe sugiere que los países de la región avancen hacia una mayor profesionalización del mercado, con regulaciones más claras y un diseño más transparente de los productos de inversión.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn paralelo, es fundamental alcanzar estabilidad económica y política, así como garantizar seguridad jurídica y contar con socios locales capacitados, elementos esenciales para generar confianza entre los inversionistas y viabilizar proyectos, especialmente en infraestructura.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCumplir estos objetivos es crucial para impulsar una región que tiene a su favor el crecimiento de la clase media, la demanda de vivienda asequible y el aumento del turismo.\u003Cbr \u002F>\r\n \r\n\u003Cdiv style=\"text-align:center\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Ff6d13183_2e5b_3952_b632_f41cfd9eb2e8_2025_12_09_17_51_24_1765302684.webp\" style=\"width:100%\" \u002F>R\u003Cspan style=\"font-size:12px\">egiones andina y centroamericana despuntan como alternativa frente a los mercados tradicionales\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch2>\u003Cstrong>Ubicación estratégica\u003C\u002Fstrong>\u003C\u002Fh2>\r\nEjecutivos coinciden en la ventaja de pagar más por terrenos bien ubicados, que ofrecen mejor acceso a infraestructura de transporte y energía. Las zonas francas de las regiones andina y centroamericana están atentas a estas tendencias.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl gran destaque es Costa Rica. El país ha consolidado un ecosistema altamente competitivo: las zonas francas representan cerca del 15% del PIB, concentran el 65% de la inversión extranjera directa y ofrecen salarios significativamente superiores al mercado tradicional.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsta base sólida permitió el desarrollo de un robusto clúster de dispositivos médicos y manufactura avanzada, impulsando una estrategia integrada entre distintas clases de activos inmobiliarios.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn el caso de los dispositivos médicos, la solución “build-to-suit” gana fuerza como una estrategia eficaz para garantizar que los inmuebles respondan a las necesidades específicas de cada cliente.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn términos generales, las zonas francas ya buscan ampliar su alcance en los sectores de tecnología y data centers. Este panorama demanda inmuebles técnicos, principalmente por el avance del e-commerce, con empresas como Mercado Libre expandiendo sus operaciones en la región andina.\r\n\u003Ch2>\u003Cstrong>Hotel investment 360°\u003C\u002Fstrong>\u003C\u002Fh2>\r\nA pesar de que las altas tasas de interés y la volatilidad cambiaria siguen siendo obstáculos para nuevos proyectos, la demanda por desarrollos hoteleros permanece sólida, especialmente en destinos turísticos como Costa Rica. En Colombia, Medellín emerge como una oportunidad en ciudades secundarias, debido a un turismo que se ha expandido considerablemente en los últimos años.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLos segmentos de mayor interés son las branded residences y el sector de lujo, donde la presencia de marcas internacionales -sobre todo en destinos emergentes- se convierte en un diferencial clave para incrementar la atractividad de los proyectos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn cuanto a tendencias, la incorporación de prácticas sostenibles y de biodiversidad es cada vez más común en República Dominicana y Costa Rica. La diversificación de ingresos, incluyendo eventos y servicios, se consolida como una ventaja competitiva.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLos hoteles de lujo ofrecen al inversionista una protección natural frente a la volatilidad cambiaria, ya que las tarifas suelen estar vinculadas al dólar, lo que mitiga el impacto de la depreciación de la moneda local.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl financiamiento de largo plazo a través de bancos multilaterales sigue siendo un tema pendiente, con los ejecutivos destacando la necesidad de condiciones más viables para impulsar inversiones de gran escala.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEs fundamental comprender que cada destino tiene sus particularidades y adaptar los proyectos a las necesidades locales, considerando desde la demanda turística hasta los desafíos regulatorios y ambientales.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F44cc8ac7_c63f_36c8_bcfc_7793e9fc9f8b_2025_12_09_18_11_59_1765303919.webp\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Formato interactivo permitía recoger los insights de todos los participantes de la sesión.\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch2>\u003Cstrong>Gestión activa de portafolios\u003C\u002Fstrong>\u003C\u002Fh2>\r\nMuchos activos en América Latina están alcanzando un ciclo de vida más avanzado. Una empresa, por ejemplo, con más de 8,5 millones de m², posee cerca del 35% de sus activos con más de 15 años, lo que incrementa la necesidad de realizar actualizaciones e inversiones regulares para mantener su competitividad en el mercado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn este sentido, la gestión de CAPEX es fundamental para evitar pérdidas de rentabilidad y desvalorización. Entre las estrategias, se propone la actualización de sistemas y equipos como una forma de garantizar el crecimiento del valor real de los activos, superando la inflación y aumentando la ocupación.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa negociación y aprobación de inversiones en CAPEX a menudo enfrenta resistencia en los comités de inversión, lo que conduce a una gestión más reactiva. Una ejecutiva señala que es posible superar estos obstáculos presentando datos claros sobre la necesidad de repotenciar activos, como en el caso del edificio de San Martín, en Bogotá, Colombia, que pasó por una gran repotenciación y renovación liderada por Patria Investments y hoy está altamente valorizado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEs necesario planificar las inversiones de forma gradual para evitar grandes sorpresas financieras y garantizar la continuidad de la valorización del activo. La transparencia y la claridad en las proyecciones de flujo de caja son esenciales, especialmente cuando se trata de activos antiguos que exigen un alto aporte de capital.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSe refuerza la idea de que una gestión proactiva de CAPEX puede transformar un activo, como también demuestra el caso de un centro comercial que implementó tecnologías de energía renovable y mejoras operacionales, logrando una reducción de costos y un aumento en su valorización.\r\n\u003Ch2>\u003Cstrong>Trabajo y vida redefinidos\u003C\u002Fstrong>\u003C\u002Fh2>\r\nLos “lifestyle markets”, complejos que buscan atender la necesidad de conveniencia, flexibilidad y experiencias integradas, están moldeando el mercado inmobiliario global, una tendencia que, aunque aún no tiene gran presencia en América Latina, sirve como un indicativo del potencial futuro para la región.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara 2040, estos complejos -que combinan áreas de trabajo, residenciales, comerciales y de entretenimiento- deberán representar el 30% del real estate de Estados Unidos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn la región latinoamericana, este concepto comienza a ganar espacio gradualmente, pero su consolidación se encuentra con obstáculos como los problemas de infraestructura urbana ya existentes y la falta de un enfoque integrado entre los sectores público y privado.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa revitalización de áreas urbanas obsoletas es una estrategia importante, y se observa esta tendencia en Bogotá, donde el enfoque está puesto en la renovación de zonas centrales con infraestructura adecuada para los nuevos estándares de uso mixto.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOtro punto relevante es el uso creciente de tecnologías para mejorar la gestión de los espacios y optimizar procesos. El uso de IA para medir parámetros como la oxigenación en los edificios es una innovación que puede ser decisiva para aumentar la eficiencia de los inmuebles.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAdemás, el inversionista debe considerar la ubicación como un factor clave para el éxito de los proyectos. Los ejecutivos comentan que, muchas veces, pagar un poco más por un terreno bien ubicado puede generar un retorno considerable en el largo plazo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa transformación de activos monofuncionales, como oficinas o áreas industriales, hacia usos más diversificados -que incluyen vivienda o espacios de convivencia- gana relevancia. Este tipo de estrategia, sin embargo, requiere incentivos fiscales que permitan superar las limitaciones impuestas por la regulación local y por la fragmentación de la propiedad.\u003Cbr \u002F>\r\n \r\n\u003Cdiv style=\"text-align:center\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F3e35d2ea_770e_38ff_9085_5cacd98e355c_2025_12_09_18_06_30_1765303590.webp\" style=\"width:100%\" \u002F>\u003Cspan style=\"font-size:12px\">Las discusiones se llevaban a cabo en formato de mesa redonda\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch2>\u003Cstrong>Geometrías residenciales\u003C\u002Fstrong>\u003C\u002Fh2>\r\nDebido a un perfil demográfico en transformación, la demanda por unidades residenciales de uno o dos dormitorios está creciendo en la región andina.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn Perú, los inquilinos, que antes buscaban departamentos de entre 90 y 92 m², hoy habitan unidades de alrededor de 65 m², y se espera que esta cifra continúe disminuyendo. En particular, las familias pequeñas y los jóvenes que viven solos son los principales consumidores de este tipo de vivienda.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl cambio en los patrones de consumo está siendo impulsado por el crecimiento del alquiler, una respuesta a la dificultad de adquirir vivienda, marcada por el acceso limitado al crédito y por tasas de interés elevadas, lo que incrementa la búsqueda de soluciones de renta a largo plazo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl aumento de proyectos multifamily refleja esta demanda, pero su consolidación dependerá de elevar el nivel de profesionalización de la gestión.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara lograr una mayor escalabilidad en los proyectos residenciales, se requiere una planificación urbana que cualifique la oferta, además de regulación gubernamental e incentivos fiscales, elementos que aún son escasos en la región.\r\n\u003Ch2>\u003Cstrong>Capital estratégico, players estratégicos\u003C\u002Fstrong>\u003C\u002Fh2>\r\nLos proyectos inmobiliarios más resilientes poseen tres características esenciales: una buena ubicación, diseños arquitectónicos versátiles y una relación sólida con los inquilinos, lo que garantiza un desempeño estable incluso en tiempos de crisis.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn los proyectos de uso mixto, la flexibilidad arquitectónica es una ventaja, ya que permite adaptar los edificios a distintas necesidades a lo largo del tiempo sin requerir grandes remodelaciones. En el ámbito de la sostenibilidad, los actores son cada vez más conscientes de la necesidad de incorporar prácticas ecológicas y sociales en los desarrollos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUn elemento adicional -y no menos importante- es el uso de tecnologías innovadoras, donde la IA desempeña un papel clave en la eficiencia operativa y en la comunicación con los clientes. Una empresa revela que este componente contribuyó a un aumento del 40% en las consultas, un incremento del 17% en las ventas y una reducción del 62% en las reclamaciones de posventa.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEstas innovaciones se ajustan mejor al perfil de un inversionista paciente, capaz de navegar crisis derivadas de fluctuaciones políticas y económicas sin buscar soluciones rápidas ni cambios abruptos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa resiliencia, por lo tanto, no depende solo de la ubicación y del diseño físico de los activos, sino también de la capacidad de adaptarse rápidamente a las nuevas realidades económicas y sociales.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F5d6ecdce_75e8_3904_914c_df980442383d_2025_12_09_17_47_10_1765302430.webp\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Las claves estratégicas para estructurar inversiones resilientes fueron tema de la sesión de cierre\u003C\u002Fspan>\u003C\u002Fdiv>\r\n","Andean & Central America GRI Real Estate 2025, realizado en Bogotá, reunió perspectivas inmobiliarias a partir de las visiones de inversionistas, desarrolladores y otros actores clave, quienes ven a las regiones andina y centroamericana como una alternativa real a los mercados tradicionales, siempre que continúen avanzando en profesionalización y en estructuras financieras más flexibles.","\u003Cul>\r\n\t\u003Cli>Entrada de nuevos flujos de capital internacional refuerza el potencial inmobiliario de la regiones andina y centroamericana.\u003C\u002Fli>\r\n\t\u003Cli>Regiones se fortalecen con la expansión del multifamily, el reposicionamiento logístico y la consolidación de clústeres estratégicos como el de dispositivos médicos en Costa Rica.\u003C\u002Fli>\r\n\t\u003Cli>Madurez de los activos exige un CAPEX estratégico, una renovación constante y modelos arquitectónicos flexibles.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","Logística y multifamily son potenciales de la región andina","logística andina, multifamily andino, mercado inmobiliario andino, mercado inmobiliario centroamericano, inversiones en real estate, usos mixtos, eficiencia operativa, planificación urbana, inversión inmobiliaria, mercados emergentes, capital inmobiliario","Aunque aún quedan puntos por avanzar, las regiones andina y centroamericana despuntan como alternativas de inversión frente a los mercados tradicionales","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o18_2025_12_09_15_27_17_1765304837.jpg","2025-12-09T14:11:18.000Z","2025-12-11T18:33:15.000Z",{"code":23},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482,1490],{"id":47,"label":1297,"translations":1483},[1484,1486,1488],{"label":1297,"slug":1308,"language":1485},{"code":13},{"label":1311,"slug":1312,"language":1487},{"code":18},{"label":1315,"slug":1316,"language":1489},{"code":23},{"id":49,"label":1209,"translations":1491},[1492,1494,1496],{"label":1209,"slug":1220,"language":1493},{"code":13},{"label":1223,"slug":1224,"language":1495},{"code":18},{"label":1227,"slug":1228,"language":1497},{"code":23},[1499,1501,1504,1506,1509,1511,1513],{"name":220,"enName":220,"ptName":220,"iso2":1500},"CL",{"name":233,"enName":233,"ptName":1502,"iso2":1503},"Colômbia","CO",{"name":249,"enName":249,"ptName":249,"iso2":1505},"CR",{"name":290,"enName":290,"ptName":1507,"iso2":1508},"República Dominicana","DO",{"name":386,"enName":386,"ptName":386,"iso2":1510},"GT",{"name":664,"enName":664,"ptName":664,"iso2":1512},"PA",{"name":676,"enName":676,"ptName":676,"iso2":1514},"PE",[1516],{"name":1517,"slug":1518,"image":1519,"order":115},"Paulo Alfaro","paulo-alfaro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FPaulo_Alfaro_GRI_Institute_Profile_Pic_2025_11_04_10_47_53_1762264073.jpg",{"es":1521},"\u002Fmercado-inmobiliario\u002Flogistica-multifamily-figuran-entre-los-impulsores-del-mercado-andino",[1523,1524,1525,1526,1527,1528],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]