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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":25,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":1456,"breakNewsUntil":1457,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1458,"createdAt":1459,"updatedAt":1460,"translations":1461,"segment":1472,"categories":1480,"countries":1489,"authors":1492,"urls":1497},2445,"TRUE","exclusivo-como-azulik-redefinio-el-mercado-de-lujo-en-tulum","Exclusivo: cómo Azulik redefinió el mercado de lujo en Tulum",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o_02_[13]_2025_3_13_10_31_29_1741872689.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o_03_[13]_2025_3_13_10_31_29_1741872689.webp","2025-03-13T00:00:00.000Z","Credit: Divulgación \u002F Azulik Real Estate","#FFF","2025-03-20T00:00:00.000Z",2205,"2025-03-13T10:31:29.000Z","2025-11-18T14:12:28.000Z",[1462],{"id":1463,"newsId":1447,"languageId":5,"title":1450,"subtitle":1464,"content":1465,"summary":978,"takeaways":978,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1450,"seoKeywords":1467,"seoDescription":1464,"seoAbstract":978,"seoImage":1468,"createdAt":1469,"updatedAt":1470,"language":1471},2599,"Consulta la entrevista exclusiva con Sergio Margalef, director de Real Estate de Azulik Real Estate","\u003Cspan class=\"company-profile-link\" data-id=\"20884\">Azulik Real Estate\u003C\u002Fspan> se ha consolidado como una de las marcas más exclusivas en el desarrollo de proyectos residenciales y hoteleros de lujo en México. Con un enfoque en Tulum, la empresa se destaca por su compromiso con la arquitectura orgánica y las prácticas sostenibles, que se integran en cada uno de sus proyectos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUno de los mayores logros de la compañía es el Azulik Hotel, ubicado en la Riviera Maya, reconocido como el primer hotel boutique con impacto internacional en Tulum. Con 48 villas situadas entre el mar y la selva, Azulik Hotel es el más seguido en redes sociales en todo el mundo, atrayendo celebridades como Paris Hilton, Leonardo DiCaprio y Al Pacino.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn una entrevista exclusiva con \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan> Latam, \u003Cspan class=\"data-profile-link\" data-id=\"44123\">Sergio Margalef\u003C\u002Fspan>, director de Real Estate de \u003Cspan class=\"company-profile-link\" data-id=\"20884\">Azulik Real Estate\u003C\u002Fspan>, comparte los planes de expansión de la compañía para 2025 y detalla los principales proyectos en curso, contextualizando el crecimiento de la marca tras el éxito del hotel.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa expansión de Azulik llevó a la creación de su propia oficina de arquitectura, lo que impulsó la entrada de la empresa al sector residencial. Un ejemplo de esta nueva etapa es el proyecto de cuatro torres residenciales en Tulum, con un total de 84 departamentos: "Actualmente, es el proyecto más exclusivo de Tulum", afirma Margalef.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCada unidad varía entre 70 y 300 m², con un precio estimado de US$8.500 por m², lo que da como resultado un volumen total de ventas de US$77 millones. Actualmente cuenta con un 48% de ventas realizadas en la fase de lanzamiento, y tiene un avance de obra del 15%. "Este proyecto nos posiciona estratégicamente en Tulum y en la Riviera Maya", señala Margalef.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan class=\"company-profile-link\" data-id=\"20884\">Azulik Real Estate\u003C\u002Fspan> ofrece un desarrollo exclusivo de Villas, con precios que oscilan entre los US$5 millones y US$17 millones. La clientela de la compañía está compuesta en un 70% por extranjeros, predominantemente de Estados Unidos y Canadá, mientras que el 30% aproximadamente son compradores mexicanos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegún el ejecutivo, Azulik, que cuenta con inversiones basadas en capital propio, busca ampliar su presencia nacional: "Queremos posicionarnos muy bien en México, para que otros desarrolladores inmobiliarios y grupos hoteleros vean lo que está pasando aquí en Tulum", explica.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPara 2025, la prioridad de la empresa es la continuidad de los desarrollos en Selva Zama, uno de los barrios más exclusivos de Tulum, donde posee 1,4 hectáreas de terreno con acceso directo al mar. Además de las cuatro torres residenciales, el grupo planea el desarrollo de un nuevo hotel, un corredor de arte al aire libre y 20 nuevas villas. El proyecto tiene una visión a largo plazo, con una duración estimada de 10 años, basado en tres pilares principales: "Arte, ancestralidad y naturaleza", resume Margalef.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEs importante destacar que la gestión de los proyectos del \u003Cspan class=\"company-profile-link\" data-id=\"17004\">Grupo Azul\u003C\u002Fspan>ik se realiza de forma verticalizada, abarcando todas las etapas, desde la concepción arquitectónica hasta el marketing y las ventas. Margalef resalta que la arquitectura es el aspecto central: "En Azulik, nunca se ven líneas rectas, todo es circular".\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUno de los mayores desafíos que enfrenta la empresa, según Margalef, es mantener la identidad artesanal en los proyectos, preservando la arquitectura orgánica sin comprometer los estándares estructurales.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n"Cuando realizamos el levantamiento topográfico del terreno donde vamos a construir, y hay un árbol en medio, construimos de tal forma que el árbol quede dentro del espacio", ejemplifica. La empresa adopta certificaciones como EDGE y LEED para garantizar que sus construcciones cumplan con estándares sostenibles, gestionando todos los residuos generados durante la obra, incluidas estrictas medidas para evitar la contaminación del suelo con agua contaminada.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nOtro obstáculo, según el ejecutivo, es el alto costo de construcción, especialmente por la mano de obra especializada: "Para darle las líneas curvas al cemento, usamos una práctica llamada ferrocemento, y es un proceso de construcción costoso y complejo, principalmente debido al precio del acero y la mano de obra", explica. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2025_03_13_at_14.23.42_2025_3_13_17_23_50_1741886630.jpeg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">Emprendimientos de Azulik se destacan por su arquitectura (Imagen: Divulgación \u002F Azulik Real Estate)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch3>Oferta supera la demanda en el mercado de lujo\u003C\u002Fh3>\r\nEn cuanto al desempeño del mercado residencial y hotelero de lujo en Tulum, \u003Cspan class=\"data-profile-link\" data-id=\"44123\">Sergio Margalef\u003C\u002Fspan> observa que la oferta está superando a la demanda, lo que hace necesario un nivel de diferenciación más marcado entre los desarrollos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCon inversiones públicas como el Tren Maya y el Aeropuerto de Tulum, que atraerán a más residentes y turistas, se espera una valorización del mercado y una reconfiguración del perfil de los desarrollos, haciéndolos aún más exclusivos y dirigidos a un público de alto poder adquisitivo.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl crecimiento de la oferta, sin embargo, no es una tendencia exclusiva de Tulum, sino de toda la región de la Riviera Maya. "Es un destino que atrae 30 millones de turistas al año, y aún hay mucho espacio para el desarrollo del sector residencial y hotelero", subraya Margalef.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa tendencia de branding de proyectos de lujo se ha fortalecido en la región, trayendo conceptos innovadores a los desarrollos inmobiliarios y hoteleros. Tulum, tradicionalmente un destino boutique, comenzará a recibir cada vez más proyectos asociados a marcas globalmente reconocidas, ampliando su atractivo para los inversionistas internacionales.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cspan class=\"company-profile-link\" data-id=\"20884\">Azulik Real Estate\u003C\u002Fspan> está a la vanguardia de este movimiento, promoviendo el concepto de "barefoot luxury" -una experiencia de lujo inmersiva y auténtica. "Tulum es muy lifestyle. Por eso, las personas vienen aquí para experimentar algo que no encontrarán en ningún otro lugar del mundo".\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Fhospitality-gri-latin-america-2025_4781?utm_source=hub&utm_medium=article&utm_campaign=LATRE-hospitality-gri-latin-america-hub&utm_id=LATRE-hospitality-gri-latin-america-hub\" target=\"_blank\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FWhatsApp_Image_2025_03_13_at_16.00.28_2025_3_13_19_00_43_1741892443.jpeg\" style=\"border-radius:15px; width:100%\" \u002F>\u003C\u002Fa>","Articulo","Mercado de lujo en Tulum \r\nAkulik en Tulum \r\n","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o_01_[14]_2025_3_13_10_38_42_1741873122.jpg","2025-03-13T10:33:10.000Z","2025-11-18T14:12:36.000Z",{"code":23},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481],{"id":85,"label":1187,"translations":1482},[1483,1485,1487],{"label":1187,"slug":1198,"language":1484},{"code":13},{"label":1201,"slug":1202,"language":1486},{"code":18},{"label":1205,"slug":1206,"language":1488},{"code":23},[1490],{"name":567,"enName":567,"ptName":567,"iso2":1491},"MX",[1493],{"name":1494,"slug":1495,"image":1496,"order":115},"Paulo Alfaro","paulo-alfaro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FPaulo_Alfaro_GRI_Institute_Profile_Pic_2025_11_04_10_47_53_1762264073.jpg",{"es":1498},"\u002Fmercado-inmobiliario\u002Fexclusivo-como-azulik-redefinio-el-mercado-de-lujo-en-tulum",[1500,1501,1502,1503,1504,1505],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]