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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":115,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":1456,"breakNewsUntil":1457,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":709,"createdAt":1458,"updatedAt":1459,"translations":1460,"segment":1473,"categories":1481,"countries":1506,"authors":1509,"urls":1514},3643,"TRUE","encuesta-gri-2026-el-capital-verde-en-el-real-estate-peru","Encuesta GRI 2026: El capital verde en el Real Estate Perú",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fsurvey_peru_slider_2026_4_24_17_08_12_1777061292.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSurvey_Peru_cover_2026_4_24_17_08_12_1777061292.webp","2026-04-25T00:00:00.000Z","Adobe Stock","#FFFFFF","2026-05-01T00:00:00.000Z","2026-04-24T17:08:12.000Z","2026-04-24T17:13:05.000Z",[1461],{"id":1462,"newsId":1447,"languageId":5,"title":1463,"subtitle":1464,"content":1465,"summary":978,"takeaways":1466,"seoTagConversionId":8,"seoTag":8,"seoTitle":1450,"seoKeywords":1467,"seoDescription":1468,"seoAbstract":8,"seoImage":1469,"createdAt":1470,"updatedAt":1471,"language":1472},4331,"¿Qué impulsa la sostenibilidad en el Perú? El 95% apunta al financiamiento bancario","Datos exclusivos de la encuesta GRI revelan las verdaderas prioridades del capital inmobiliario y el retorno de la inversión verde","El sector inmobiliario peruano ha transitado de una adopción voluntaria de estándares ambientales hacia una integración forzada por las condiciones del mercado financiero. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLos resultados de la encuesta realizada durante el encuentro \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fevent\u002Festructuras-de-financiamiento-y-sostenibilidad-en-el-sector_5416?_gl=1*u43s9a*_gcl_au*MTE3MjQ2MDUxNi4xNzczNjYyNzM3\" target=\"_blank\">\u003Cstrong>Estructuras de Financiamiento y Sostenibilidad en el Sector\u003C\u002Fstrong>\u003C\u002Fa> revelan una concentración absoluta en el costo del capital como principal motivador.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEstos datos complementan el análisis previo sobre la dicotomía entre la certificación y la eficiencia operativa. Hacia el futuro, la capacidad de trasladar el sobrecosto inicial al precio final y la optimización del rendimiento tangible para el inversor institucional definirán la supervivencia de los desarrollos de alta eficiencia en la región.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fes\u002Fmercado-inmobiliario\u002Frentabilidad-y-sostenibilidad-inmobiliaria-en-el-peru\" target=\"_blank\">\u003Cstrong>► Lea el análisis completo sobre los desafíos operativos y estructurales del sector aquí.\u003C\u002Fstrong>\u003C\u002Fa>\r\n\u003Ch2>La banca como regulador de facto del mercado sostenible\u003C\u002Fh2>\r\nLa relación entre el promotor inmobiliario y el sector financiero ha alcanzado un nivel de madurez donde los criterios de responsabilidad ambiental, social y de gobernanza (ESG) operan como llaves de acceso al capital.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegún los datos recolectados, la agilidad en la aprobación de líneas de crédito ha pasado a un segundo plano, siendo superada por la urgencia de optimizar el costo financiero.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nExiste un consenso casi absoluto en el mercado sobre la capacidad de los créditos verdes para mejorar el flujo de caja del proyecto mediante tasas preferenciales, lo cual valida la estrategia de las entidades locales de apalancarse en líneas de fondeo internacionales de bajo costo para traccionar la oferta hacia estándares de alta eficiencia.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F[RELA]_Enquetes_Estructuras_de_Financiamiento_20263_2026_4_24_19_06_31_1777057591.jpg\" \u002F>\r\n\u003Ch2>Monetización del diferencial verde y la búsqueda de liquidez\u003C\u002Fh2>\r\nEl valor de la sostenibilidad en el mercado institucional peruano se mide hoy bajo métricas de liquidez inmediata antes que por la plusvalía del inmueble.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl incremento en el valor de tasación del activo representa una fracción marginal del interés de los líderes del sector, quienes priorizan la capacidad de las hipotecas verdes para acelerar la velocidad de ventas en segmentos de clase media.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nParalelamente, la atracción de inversionistas institucionales con mandatos específicos de impacto ambiental se consolida como el segundo gran motor de retorno.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsta tendencia confirma que los desarrollos certificados no buscan únicamente una prima de precio, sino asegurar una salida rápida del capital y el cumplimiento de los estándares globales exigidos por los grandes tenedores de portafolios.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F[RELA]_Enquetes_Estructuras_de_Financiamiento_20262_2026_4_24_19_06_30_1777057590.jpg\" \u002F>\r\n\u003Ch2>Estrategias de compensación frente al sobrecosto de inversión\u003C\u002Fh2>\r\nA pesar de la optimización de los costos constructivos, que han descendido hasta niveles cercanos al 1% sobre los costos directos, la compensación de la inversión inicial sigue siendo un reto estructural.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa dicotomía entre absorber el costo para fortalecer la marca o trasladarlo al consumidor final divide al mercado en proporciones similares.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEs relevante notar que, a pesar de las discusiones sobre la eficiencia operativa de sistemas complejos como las plantas de tratamiento de aguas residuales, solo una minoría de los desarrolladores ve en el ahorro operativo a largo plazo una vía para mejorar el flujo de caja inmediato.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsta percepción refuerza la necesidad de integrar soluciones tecnológicas que reduzcan el ticket de mantenimiento, asegurando que la inversión inicial no se convierta en un pasivo para el usuario final.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F[RELA]_Enquetes_Estructuras_de_Financiamiento_2026_2026_4_24_19_06_30_1777057590.jpg\" \u002F>\r\n\u003Ch2>Perspectiva del mercado\u003C\u002Fh2>\r\nLa estrategia para los próximos trimestres debe alejarse de la dependencia exclusiva de los incentivos financieros bancarios para enfocarse en la comunicación del valor tangible hacia el comprador final.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLos desarrolladores que logren articular el ahorro real en mantenimiento, validado por métricas de demanda digital que ya capturan el 25% de las búsquedas, tendrán una ventaja competitiva en absorción.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa industria debe presionar por una estandarización que canjee infraestructura complementaria por certificaciones avanzadas, permitiendo que el capital absorbido hoy por las desarrolladoras sea reinvertido en tecnología de bajo costo operativo, asegurando la sostenibilidad financiera del modelo inmobiliario nacional.\r\n\u003Chr \u002F>\u003Cem>Agradecemos a todos los líderes que participaron del encuentro \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fgatherings?region=3&utm_source=hub&utm_medium=organic&utm_campaign=latre-blog-organic\" target=\"_blank\">Estructuras de Financiamiento y Sostenibilidad en el Sector\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fem>\u003Cbr \u002F>\r\n ","\u003Cul>\r\n\t\u003Cli>El 95% de los desarrolladores identifica el acceso a tasas de interés preferenciales como el impacto determinante de los criterios ambientales en su relación con las entidades financieras.\u003C\u002Fli>\r\n\t\u003Cli>La aceleración en la velocidad de absorción comercial es percibida como el retorno tangible más relevante, superando ampliamente a la valorización patrimonial del activo a largo plazo.\u003C\u002Fli>\r\n\t\u003Cli>La estrategia predominante para mitigar el sobrecosto de inversión inicial es la absorción directa por parte de la desarrolladora como mecanismo de posicionamiento de marca.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","gri institute, real estate perú, encuestas mercado inmobiliario, sostenibilidad 2026, financiamiento verde perú, criterios esg, inversión institucional, codip, retorno inversión inmobiliaria, capital institucional peru","Resultados exclusivos de la encuesta sobre sostenibilidad y financiamiento: cómo el mercado peruano monetiza los criterios ESG y negocia con la banca.","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fsurvey_peru_social_2026_4_24_17_12_18_1777061538.jpg","2026-04-24T17:08:22.000Z","2026-05-07T16:08:16.000Z",{"code":23},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482,1490,1498],{"id":47,"label":1297,"translations":1483},[1484,1486,1488],{"label":1297,"slug":1308,"language":1485},{"code":13},{"label":1311,"slug":1312,"language":1487},{"code":18},{"label":1315,"slug":1316,"language":1489},{"code":23},{"id":49,"label":1209,"translations":1491},[1492,1494,1496],{"label":1209,"slug":1220,"language":1493},{"code":13},{"label":1223,"slug":1224,"language":1495},{"code":18},{"label":1227,"slug":1228,"language":1497},{"code":23},{"id":97,"label":1029,"translations":1499},[1500,1502,1504],{"label":1029,"slug":1040,"language":1501},{"code":13},{"label":1043,"slug":1044,"language":1503},{"code":18},{"label":1047,"slug":1048,"language":1505},{"code":23},[1507],{"name":676,"enName":676,"ptName":676,"iso2":1508},"PE",[1510],{"name":1511,"slug":1512,"image":1513,"order":115},"Jorge Aguinaga","jorge-aguinaga","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FFoto_Jorge_Aguinaga_2025_11_04_10_50_46_1762264246.jpg",{"es":1515},"\u002Fmercado-inmobiliario\u002Fencuesta-gri-2026-el-capital-verde-en-el-real-estate-peru",[1517,1518,1519,1520,1521,1522],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]