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hoteleros",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o182_2025_11_21_10_58_09_1763733489.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o183_2025_11_21_10_58_09_1763733489.webp","2025-11-21T00:00:00.000Z","mariannerischette \u002F Envato",825,"2025-11-21T10:58:09.000Z","2025-11-21T11:33:13.000Z",[1460],{"id":1461,"newsId":1447,"languageId":5,"title":1450,"subtitle":1462,"content":1463,"summary":978,"takeaways":1464,"seoTagConversionId":8,"seoTag":8,"seoTitle":1465,"seoKeywords":1466,"seoDescription":1462,"seoAbstract":8,"seoImage":1467,"createdAt":1468,"updatedAt":1469,"language":1470},2963,"Conectividad aérea ha sido decisiva para impulsar este crecimiento ","Colombia vive uno de los momentos más prometedores de su historia turística, impulsada sobre todo por el avance de la conectividad aérea. En 2024, el país recibió alrededor de 7 millones de visitantes no residentes.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn el centro de este crecimiento se encuentra el Aeropuerto Internacional El Dorado, en Bogotá, que por primera vez desde su inauguración en 1959 registró el mayor tráfico de América Latina. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSolo en el último año, 45,8 millones de pasajeros transitaron por sus instalaciones, según el Consejo Internacional de Aeropuertos para América Latina y el Caribe (ACI-LAC).\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEste “boom” de la conectividad aérea ha sido clave para el aumento del 42% en el turismo en comparación con 2019, superando considerablemente los niveles prepandemia, tal como destaca el informe “Gran Caribe Colombiano”, desarrollado por Entorna Real Estate Group.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl informe analiza el protagonismo de las ciudades que conforman el Caribe colombiano -Cartagena, Barranquilla y Santa Marta- y señala que la región concentró el 75% de los visitantes internacionales entre 2018 y 2024. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEste crecimiento impulsó la expansión de la infraestructura hotelera y el fortalecimiento de la oferta cultural y de ocio, atrayendo a inversionistas nacionales e internacionales.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCartagena, por ejemplo, se ha destacado como un hub de cruceros, ampliando su impacto económico local; mientras que Santa Marta combina biodiversidad y playas.\r\n\u003Ch2>\u003Cstrong>¿Cómo se comporta el sector hotelero?\u003C\u002Fstrong>\u003C\u002Fh2>\r\nLa convivencia entre los hoteles tradicionales y las plataformas de alquiler de corto plazo, como Airbnb, que inicialmente generó preocupación, ha demostrado ser viable e incluso complementaria. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nMientras los hoteles suelen atender a un público con mayor poder adquisitivo y con expectativas de estándares consolidados de servicio, las plataformas digitales conquistan a familias y grupos que priorizan experiencias más personalizadas.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsta dinámica ha obligado a los hoteles a reinventarse, incorporando modelos como las branded residences, ampliando su portafolio y adaptándose a un visitante que busca flexibilidad y estilo de vida.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa creciente rentabilidad de la hospitalidad también ha captado a nuevos actores interesados en marcas de lujo y lifestyle, que han demostrado ser escalables fuera de los principales centros urbanos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAl integrar la expansión turística con la diversificación de la oferta y el fortalecimiento de la conectividad aérea, \u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fes\u002Fmercado-inmobiliario\u002Fplayers-piden-reglas-claras-para-impulsar-el-real-estate-en-colombia\" target=\"_blank\">Colombia consolida un entorno que no solo atrae visitantes\u003C\u002Fa>, sino que también dinamiza la economía, amplía la infraestructura y proyecta al país como uno de los destinos más competitivos de América Latina.\u003Cbr \u002F>\r\n \r\n\u003Chr \u002F>\u003Cbr \u002F>\r\nMás detalles sobre la hospitalidad colombiana en nuestro spotlight exclusivo. \u003Ca href=\"https:\u002F\u002Fmaterials.griinstitute.org\u002F2025\u002Fwhite-papers\u002Fre\u002Flatam\u002Fcolombia-gri-real-estate-2025.pdf\" target=\"_blank\">Accede aquí\u003C\u002Fa>.","\u003Cul>\r\n\t\u003Cli>Conectividad aérea se consolida como un factor clave en el desempeño turístico de Colombia.\u003C\u002Fli>\r\n\t\u003Cli>Caribe colombiano se fortalece como eje turístico del país, impulsando la expansión de su infraestructura hotelera.\u003C\u002Fli>\r\n\t\u003Cli>Hoteles tradicionales y alquileres de corto plazo conviven de forma complementaria, dinamizando la oferta de hospedaje.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","Caribe colombiano capta 75% del turismo internacional ","caribe colombiano, turismo internacional, turismo en colombia, turismo en caribe, conectividad aerea ","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o18_2025_11_21_11_22_28_1763734948.jpg","2025-11-21T10:58:15.000Z","2025-11-21T11:30:25.000Z",{"code":23},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480],{"id":85,"label":1187,"translations":1481},[1482,1484,1486],{"label":1187,"slug":1198,"language":1483},{"code":13},{"label":1201,"slug":1202,"language":1485},{"code":18},{"label":1205,"slug":1206,"language":1487},{"code":23},[1489],{"name":233,"enName":233,"ptName":1490,"iso2":1491},"Colômbia","CO",[1493],{"name":1494,"slug":1495,"image":1496,"order":115},"Paulo Alfaro","paulo-alfaro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FPaulo_Alfaro_GRI_Institute_Profile_Pic_2025_11_04_10_47_53_1762264073.jpg",{"es":1498},"\u002Fmercado-inmobiliario\u002Fcaribe-colombiano-turismo-internacional-players-hoteleros",[1500,1501,1502,1503,1504,1505],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]