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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":115,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":978,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1456,"createdAt":1457,"updatedAt":1458,"translations":1459,"segment":1471,"categories":1479,"countries":1496,"authors":1502,"urls":1507},2777,"TRUE","branded-residences-proyecto-de-lujo","Branded residences pueden elevar el valor de un proyecto de lujo hasta un 40%",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o162_2025_11_07_16_38_27_1762544307.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o163_2025_11_07_16_38_27_1762544307.webp","2025-11-07T00:00:00.000Z","Credit: Freepik",1403,"2025-11-07T10:47:55.000Z","2025-11-07T16:39:09.000Z",[1460],{"id":1461,"newsId":1447,"languageId":5,"title":1450,"subtitle":1462,"content":1463,"summary":978,"takeaways":1464,"seoTagConversionId":8,"seoTag":8,"seoTitle":1465,"seoKeywords":1466,"seoDescription":1462,"seoAbstract":8,"seoImage":1467,"createdAt":1468,"updatedAt":1469,"language":1470},2929,"El segmento creció un 180% en los últimos cuatro años","Una marca reconocida puede incrementar el valor de un proyecto de lujo entre un 30% y 40%, dependiendo de la ubicación y del nivel de exclusividad del inmueble. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAsí lo señalaron ejecutivos durante un debate organizado por el \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan> Latam, destacando el diferencial de las branded residences, un formato que ha transformado la relación entre lujo, marca y desarrollo inmobiliario en América Latina.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fes\u002Fmercado-inmobiliario\u002Fbranded-residences-inversores--mexico\" target=\"_blank\">El segmento ha venido atrayendo a un número creciente de players\u003C\u002Fa> en los últimos años. Sin embargo, el éxito de un proyecto depende de una estrategia integral que incluya alianzas locales sólidas, un conocimiento profundo del destino y una planificación financiera cuidadosa.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLas franquicias y operadores de marcas de lujo suelen implicar tarifas adicionales, por lo que seleccionar socios con trayectoria y reputación comprobada resulta esencial para mitigar costos y asegurar un valor real para el desarrollo.\r\n\u003Ch2>\u003Cstrong>Expansión en México y República Dominicana\u003C\u002Fstrong>\u003C\u002Fh2>\r\nVarios grupos hoteleros han acelerado su apuesta por el segmento en América Latina. Entre ellos se encuentra \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Farchipelago-international_20052\" target=\"_blank\">Archipelago Hotels Resorts\u003C\u002Fa>, cuyo Vice President - The Americas, \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fmember-profile\u002Flatam\u002Fjose-luis-leonardo_43504\" target=\"_blank\">José Luis Leonardo\u003C\u002Fa>, concedió una entrevista exclusiva a \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan> Latam.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl ejecutivo destaca \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=fGMzBVH-274\" target=\"_blank\">el crecimiento del 180% de las branded residences\u003C\u002Fa> en los últimos cuatro años y señala un pipeline de 12.000 habitaciones entre México y República Dominicana, que incluye, entre sus activos, este tipo de desarrollos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n“Estamos explorando Guadalajara para proyectos de branded residences con nuestra marca socia Tonino Lamborghini by Huxley”, ejemplifica.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FfGMzBVH-274?si=k-npJI1H4RbmejPO\" title=\"YouTube video player\" width=\"560\">\u003C\u002Fiframe>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSegún explica José Luis, el verdadero valor de estos proyectos no reside únicamente en la fuerza de la marca, sino en la gestión hotelera que los respalda, capaz de garantizar estándares operativos, una comercialización eficiente y una experiencia de posventa satisfactoria.\r\n\u003Chr \u002F>\u003Cbr \u002F>\r\nMás detalles sobre el desempeño del segmento en México en nuestro spotlight exclusivo. \u003Ca href=\"https:\u002F\u002Fmaterials.griinstitute.org\u002F2025\u002Fspotlight\u002Fre\u002Flatam\u002Fmexico-gri-re-2025.pdf\" target=\"_blank\">Accede aquí.\u003C\u002Fa>","\u003Cul>\r\n\t\u003Cli>Crecimiento sostenido de las branded residences en América Latina refleja el atractivo de la región.\u003C\u002Fli>\r\n\t\u003Cli>El éxito de un proyecto depende de seleccionar socios con trayectoria y reputación comprobada.\u003C\u002Fli>\r\n\t\u003Cli>El interés de players en México y República Dominicana ya se traduce en un aumento de la oferta.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","Branded residences elevan el valor de proyecto hasta un 40%","branded residences, proyecto de lujo, branded residences en mexico, branded residences en republica dominicana, proyecto de lujo en mexico, proyecto de lujo en republica dominicana","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o16_2025_11_07_16_36_45_1762544205.jpg","2025-11-07T10:48:02.000Z","2025-11-07T16:36:45.000Z",{"code":23},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480,1488],{"id":47,"label":1297,"translations":1481},[1482,1484,1486],{"label":1297,"slug":1308,"language":1483},{"code":13},{"label":1311,"slug":1312,"language":1485},{"code":18},{"label":1315,"slug":1316,"language":1487},{"code":23},{"id":85,"label":1187,"translations":1489},[1490,1492,1494],{"label":1187,"slug":1198,"language":1491},{"code":13},{"label":1201,"slug":1202,"language":1493},{"code":18},{"label":1205,"slug":1206,"language":1495},{"code":23},[1497,1500],{"name":290,"enName":290,"ptName":1498,"iso2":1499},"República Dominicana","DO",{"name":567,"enName":567,"ptName":567,"iso2":1501},"MX",[1503],{"name":1504,"slug":1505,"image":1506,"order":115},"Paulo Alfaro","paulo-alfaro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FPaulo_Alfaro_GRI_Institute_Profile_Pic_2025_11_04_10_47_53_1762264073.jpg",{"es":1508},"\u002Fmercado-inmobiliario\u002Fbranded-residences-proyecto-de-lujo",[1510,1511,1512,1513,1514,1515],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]