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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":115,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":978,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1456,"createdAt":1457,"updatedAt":1458,"translations":1459,"segment":1472,"categories":1480,"countries":1497,"authors":1500,"urls":1505},2662,"TRUE","branded-residences-inversores-mexico","Branded residences atraen inversores pese a costos elevados en México",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o2_2025_9_26_16_39_31_1758915571.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o3_2025_9_26_16_39_31_1758915571.webp","2025-09-26T00:00:00.000Z","Credit: Hsx333 \u002F Freepik",1341,"2025-09-26T16:39:31.000Z","2025-11-18T14:34:27.000Z",[1460],{"id":1461,"newsId":1447,"languageId":5,"title":1450,"subtitle":1462,"content":1463,"summary":978,"takeaways":978,"seoTagConversionId":1464,"seoTag":1465,"seoTitle":1466,"seoKeywords":1467,"seoDescription":1462,"seoAbstract":978,"seoImage":1468,"createdAt":1469,"updatedAt":1470,"language":1471},2815,"La reputación de las marcas hoteleras asegura estándares y experiencia exclusiva","El segmento de residencias de lujo en México se ha destacado por integrar marcas hoteleras a proyectos residenciales. Pero, ¿cuál es el valor real de las branded residences en términos de servicios, operación y valorización, y cuáles son los desafíos para generar ese valor?\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEsa fue la cuestión central de una reunión privada realizada por \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan> Latam en Cancún, que reunió a importantes tomadores de decisión. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nExiste consenso en que las marcas consolidadas en hospitalidad muestran ventaja al garantizar estándares de calidad en la experiencia. Datos presentados indican que la asociación con marcas reconocidas puede incrementar la valorización anual de los proyectos residenciales entre un 8% y un 13%.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSin embargo, los elevados costos operativos y las altas cuotas de mantenimiento pueden reducir este margen, comprometiendo la competitividad. Además, replicar proyectos en distintas ciudades sin control de estándares tiende a afectar la reputación de las marcas y a generar inseguridad entre los inversores.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn México, el mercado aún no está completamente preparado para absorber costos adicionales de infraestructura y especificaciones técnicas, lo que puede resultar en una asociación de marca que no entregue un valor real.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F0f70d648_eec7_3331_b41c_b8216bab9f5f_2025_9_26_20_00_15_1758916815.webp\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">En formato de mesa redonda, players debaten el segmento residencial de lujo en México (imagen: GRI Institute)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch2>\u003Cstrong>Panorama de mercados y perfiles de comprador\u003C\u002Fstrong>\u003C\u002Fh2>\r\nPuerto Cancún, un desarrollo inmobiliario que combina residencias, espacio para embarcaciones y hoteles, se destaca con un mercado de lujo en crecimiento, con demanda mayoritariamente nacional y tendencia a la internacionalización. La integración a programas globales de fidelidad hotelera se percibe como una ventaja competitiva. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPor otro lado, un participante señala que \u003Ca href=\"https:\u002F\u002Fnews.griinstitute.org\u002Fes\u002Fmercado-inmobiliario\u002Fexclusivo-como-azulik-redefinio-el-mercado-de-lujo-en-tulum\">Tulum enfrenta un exceso de oferta\u003C\u002Fa>. Las plataformas de alojamiento contribuyeron a una saturación de más de 15.000 unidades disponibles, frente a 2.500 oficialmente hoteleras, sobrecargando la infraestructura y disminuyendo el valor percibido.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl comprador de las branded residences es altamente selectivo, a menudo buscando su cuarta o quinta residencia, ya con propiedades en destinos consolidados como Miami o Nueva York. Este público valora más la consistencia en los servicios, la seguridad jurídica y la exclusividad que el atractivo de la marca en sí.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEl futuro del residencial de lujo en México muestra potencial y su valor es reconocido por family offices y grandes inversores institucionales, pero dependerá de la combinación entre calidad de construcción, consistencia operativa y visión a largo plazo. Para los ejecutivos, el lujo debe ser tratado como una inversión patrimonial de largo plazo, y no como una operación transaccional.","articulo","branded residences, residencias de lujo, inversión inmobiliaria, México real estate, marcas hoteleras","Branded residences atraen inversores en México","branded residences en mexico, residencial en mexico, marcas hoteleras en mexico, branded residences ","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F[HUBNews]_Padra_o_2025_9_26_17_01_56_1758916916.jpg","2025-09-26T16:40:09.000Z","2025-11-18T14:34:33.000Z",{"code":23},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481,1489],{"id":47,"label":1297,"translations":1482},[1483,1485,1487],{"label":1297,"slug":1308,"language":1484},{"code":13},{"label":1311,"slug":1312,"language":1486},{"code":18},{"label":1315,"slug":1316,"language":1488},{"code":23},{"id":85,"label":1187,"translations":1490},[1491,1493,1495],{"label":1187,"slug":1198,"language":1492},{"code":13},{"label":1201,"slug":1202,"language":1494},{"code":18},{"label":1205,"slug":1206,"language":1496},{"code":23},[1498],{"name":567,"enName":567,"ptName":567,"iso2":1499},"MX",[1501],{"name":1502,"slug":1503,"image":1504,"order":115},"Paulo Alfaro","paulo-alfaro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FPaulo_Alfaro_GRI_Institute_Profile_Pic_2025_11_04_10_47_53_1762264073.jpg",{"es":1506},"\u002Fmercado-inmobiliario\u002Fbranded-residences-inversores-mexico",[1508,1509,1510,1511,1512,1513],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]