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Colombia",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhub_encuestas_residencial_colombia_2026_2_2026_3_20_16_08_39_1774033719.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhub_encuestas_residencial_colombia_2026_2026_3_20_16_08_39_1774033719.webp","2026-03-23T00:00:00.000Z","Credit: StructuredVision \u002F Envato ","2026-03-20T16:08:39.000Z","2026-03-23T15:59:38.000Z",[1459],{"id":1460,"newsId":1447,"languageId":5,"title":1461,"subtitle":1462,"content":1463,"summary":978,"takeaways":1464,"seoTagConversionId":8,"seoTag":8,"seoTitle":1465,"seoKeywords":1466,"seoDescription":1467,"seoAbstract":8,"seoImage":1468,"createdAt":1469,"updatedAt":1470,"language":1471},3955,"Exclusivo: Alquileres de corto plazo lideran expectativas de rentabilidad en Colombia","Encuesta del GRI Institute analiza los formatos más atractivos en residencial y hospitalidad, así como las condiciones para viabilizar proyectos ","El mercado inmobiliario colombiano encuentra en las clases residencial y de hospitalidad dos de sus principales ejes de desarrollo, impulsados tanto por la demanda estructural de vivienda como por el crecimiento de los flujos turísticos y corporativos.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn este contexto, \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan> realizó encuestas durante el foro GRI Residential & Hospitality Colombia 2026 para comprender, desde la perspectiva de especialistas que operan en los sectores, los principales factores que están orientando este movimiento, incluyendo los formatos más atractivos para la inversión, las barreras para la expansión de los proyectos, los elementos clave para viabilizar vivienda a gran escala, así como los desafíos para superar los problemas de movilidad.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nA continuación, conoce los resultados de las encuestas.\r\n\u003Ch2>\u003Cstrong>El potencial de alquileres de corto plazo en Colombia\u003C\u002Fstrong>\u003C\u002Fh2>\r\nEntre los distintos formatos dentro de las clases de activos de hospitality y living, el 44% de los ejecutivos proyecta que los alquileres de corto plazo (short-term rentals) presentarán el mayor crecimiento en rentabilidad en los próximos años en Colombia.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPor su parte, un 36% menciona los hoteles boutique y los proyectos de bienestar (wellness) en destinos no tradicionales, lo que sugiere la diversificación del mercado como un diferencial estratégico; mientras que un 14% señala las residencias para estudiantes o los modelos de coliving orientados a nómadas digitales.\u003Cbr \u002F>\r\n\u003Cimg alt=\" Según los inversores, los inmuebles en alquiler y los hoteles boutique son las opciones más adecuadas para el crecimiento de la rentabilidad en Colombia.\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FEnquetes_GRI_Residential_Hospitality_Colombia2_2026_3_23_18_47_27_1774291647.jpg\" style=\"height:563px; width:1000px\" \u002F>\r\n\u003Ch2>\u003Cstrong>Estabilidad regulatoria como factor clave para el desarrollo inmobiliario\u003C\u002Fstrong>\u003C\u002Fh2>\r\nPara consolidarse como una plataforma líder en desarrollo inmobiliario, Colombia aún debe enfrentar algunos desafíos. La gran mayoría de los encuestados (67%) considera que el principal obstáculo radica en alcanzar estabilidad en el marco regulatorio y mayor seguridad jurídica para el capital extranjero.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUn 15% destaca la necesidad de incentivos fiscales claros para proyectos de renovación urbana y vivienda social, mientras que un 12% manifiesta preocupación por la reducción de las tasas de interés hipotecarias como mecanismo para reactivar la demanda interna.\u003Cbr \u002F>\r\n\u003Cimg alt=\"La seguridad jurídica es el factor principal para impulsar las inversiones inmobiliarias en 2026 y atraer capital extranjero.\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FEnquetes_GRI_Residential_Hospitality_Colombia4_2026_3_23_18_47_27_1774291647.jpg\" style=\"height:563px; width:1000px\" \u002F>\r\n\u003Ch2>\u003Cstrong>Desafíos políticos y de capital para viabilizar vivienda a gran escala\u003C\u002Fstrong>\u003C\u002Fh2>\r\nEn cuanto a los riesgos asociados al desarrollo de vivienda a gran escala, tanto el riesgo de capital como el riesgo político concentraron el 41% de las respuestas.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLas dificultades en el cierre financiero, los altos costos de construcción y la falta de articulación entre los planes de desarrollo a nivel local y nacional configuran un entorno desafiante para que inversionistas y desarrolladores puedan viabilizar proyectos habitacionales.\u003Cbr \u002F>\r\n\u003Cimg alt=\"Los riesgos políticos y de capital, como el elevado coste de la construcción, son los mayores desafíos para el desarrollo de nuevos proyectos inmobiliarios en Colombia.\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FEnquetes_GRI_Residential_Hospitality_Colombia_2026_3_23_18_47_27_1774291647.jpg\" style=\"height:563px; width:1000px\" \u002F>\r\n\u003Ch2>\u003Cstrong>El diferencial de las branded residences\u003C\u002Fstrong>\u003C\u002Fh2>\r\nLos segmentos de living premium y branded residences se diferencian de la oferta residencial tradicional y se consolidan como una tendencia dentro del mercado inmobiliario de lujo en el país. Según el 39% de los ejecutivos, su principal motor de valor radica en la oferta de servicios y amenities con estándar hotelero.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPor otro lado, un 32% percibe mayor valor en la asociación con marcas globales de lifestyle y lujo, al garantizar estándares internacionales de calidad; mientras que un 18% destaca la ubicación estratégica en “clusters” consolidados de alta valorización.\u003Cbr \u002F>\r\n\u003Cimg alt=\"Ofrecer servicios de alta gama y asociarse con marcas globales son actualmente los principales motores de ingresos.\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FEnquetes_GRI_Residential_Hospitality_Colombia3_2026_3_23_18_47_27_1774291647.jpg\" style=\"height:563px; width:1000px\" \u002F>\r\n\u003Ch2>\u003Cstrong>El papel de la movilidad en la eficiencia de los proyectos\u003C\u002Fstrong>\u003C\u002Fh2>\r\nEn la evaluación sobre las prioridades en la conexión entre movilidad y desarrollo inmobiliario, el 49% destaca la implementación efectiva de proyectos de Desarrollo Orientado al Transporte (DOT).\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn contraste, un 38% sugiere proyectos de uso mixto que integren espacios residenciales, comerciales y de ocio, con el objetivo de reducir la necesidad de desplazamientos largos y promover una mayor sostenibilidad y eficiencia en el uso del espacio urbano.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nSolo un 14% señala la necesidad de mayor inversión privada en la mejora del espacio público, con el fin de fortalecer la infraestructura en el entorno de los desarrollos inmobiliarios.\u003Cbr \u002F>\r\n\u003Cimg alt=\"Los proyectos de desarrollo orientados al transporte público y de uso mixto son esenciales para combinar la movilidad y el desarrollo inmobiliario.\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002FEnquetes_GRI_Residential_Hospitality_Colombia5_2026_3_23_18_47_28_1774291648.jpg\" style=\"height:563px; width:1000px\" \u002F>","\u003Cul>\r\n\t\u003Cli>Alquileres de corto plazo lideran las proyecciones de rentabilidad en Colombia, según el 44% de los ejecutivos.\u003C\u002Fli>\r\n\t\u003Cli>Estabilidad regulatoria y la seguridad jurídica siguen siendo los principales desafíos para atraer inversión.\u003C\u002Fli>\r\n\t\u003Cli>Branded residences, uso mixto y proyectos orientados al transporte ganan relevancia en la evolución del mercado.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","Alquileres de corto plazo lideran expectativas en Colombia","alquileres de corto plazo en colombia, alquileres de corto plazo, short-term rentals colombia, mercado inmobiliario colombia, inversión inmobiliaria colombia, rentabilidad inmobiliaria, hospitality colombia, living colombia, branded residences colombia ","Encuesta del GRI Institute revela que los alquileres de corto plazo lideran las expectativas de rentabilidad en Colombia; descubre también tendencias, desafíos y oportunidades en el mercado residencial y de hospitalidad","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fhub_encuestas_colombia_residencial_2026_3_2026_3_20_16_16_28_1774034188.jpg","2026-03-20T16:09:00.000Z","2026-03-23T15:58:32.000Z",{"code":23},{"id":25,"color":27,"translations":1473},[1474,1476,1478],{"title":26,"slug":30,"language":1475},{"code":13},{"title":37,"slug":38,"language":1477},{"code":18},{"title":33,"slug":34,"language":1479},{"code":23},[1481,1489],{"id":47,"label":1297,"translations":1482},[1483,1485,1487],{"label":1297,"slug":1308,"language":1484},{"code":13},{"label":1311,"slug":1312,"language":1486},{"code":18},{"label":1315,"slug":1316,"language":1488},{"code":23},{"id":85,"label":1187,"translations":1490},[1491,1493,1495],{"label":1187,"slug":1198,"language":1492},{"code":13},{"label":1201,"slug":1202,"language":1494},{"code":18},{"label":1205,"slug":1206,"language":1496},{"code":23},[1498],{"name":233,"enName":233,"ptName":1499,"iso2":1500},"Colômbia","CO",[1502],{"name":1503,"slug":1504,"image":1505,"order":115},"Paulo Alfaro","paulo-alfaro","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FPaulo_Alfaro_GRI_Institute_Profile_Pic_2025_11_04_10_47_53_1762264073.jpg",{"es":1507},"\u002Fmercado-inmobiliario\u002Falquileres-corto-plazo-expectativas-rentabilidad-colombia",[1509,1510,1511,1512,1513,1514],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]