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Sahara",{"id":1312,"name":1425,"phoneCode":1426},"Wallis and Futuna Islands",681,{"id":1428,"name":1429,"phoneCode":1430},178,"Yemen",967,{"id":1343,"name":1432,"phoneCode":8},"Yugoslavia",{"id":1434,"name":1435,"phoneCode":1436},180,"Zambia",260,{"id":1438,"name":1439,"phoneCode":1440},181,"Zimbabwe",263,{"id":1288,"name":1442,"phoneCode":8},"Zona del Canal de Panamá",{"id":239,"name":1444,"phoneCode":1445},"Беларусь",375,{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":297,"maxRelatedEvents":632,"image":8,"imageCredit":1455,"imageCreditColor":79,"breakNewsUntil":8,"seoTagConversionId":79,"seoTag":79,"seoTitle":1450,"seoKeywords":1456,"seoDescription":1457,"seoAbstract":79,"seoImage":1458,"visitCounter":1459,"createdAt":1460,"updatedAt":1461,"translations":1462,"segment":1470,"categories":1478,"countries":1487,"authors":1488,"urls":1489},1822,"TRUE","the-hotelization-of-commercial-real-estate_1822","The Hotelization of Commercial Real Estate",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fdad_hotel_y5K2tKCCZ9s_unsplash_[1]_2022_7_04_10_12_16_1656940336.jpg","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fdad_hotel_y5K2tKCCZ9s_unsplash_[1]_[1]_2022_7_04_10_12_16_1656940336.jpg","2022-07-04T00:00:00.000Z","Dad hotel","Real Estate, Hotelization, Hospitality, GRI Club","In a special session of the GRI Global Hospitality Committee, members of GRI Club discussed emerging trends in the hospitality industry, and what the hotel of the future will look like.","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002Fdad_hotel_y5K2tKCCZ9s_unsplash_[1]_[2]_2022_7_04_10_12_16_1656940336.jpg",1695,"2022-07-04T10:12:16.000Z","2024-05-28T16:00:51.000Z",[1463],{"id":1464,"newsId":1447,"languageId":411,"title":1450,"subtitle":1465,"content":1466,"summary":8,"takeaways":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"createdAt":1467,"updatedAt":1468,"language":1469},1977,"How can hotels stay relevant in today's environment? ","\u003Cp dir=\"ltr\">In a special session of the \u003Cstrong>GRI Global Hospitality Committee\u003C\u002Fstrong>, members of the \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan> discussed emerging trends in the hospitality industry, and what the hotel of the future will look like. \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fmember-profile\u002Freal-estate\u002Fbrazil\u002Fmauro-rial_2181\">\u003Cspan class=\"data-profile-link\" data-id=\"2181\">Mauro Rial\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fstrong> (CFO, South America, \u003Cstrong>Accor\u003C\u002Fstrong>) moderated the virtual session in a roundtable with global hoteliers, investors, owners, developers, asset managers, and operators from 14 countries. \u003C\u002Fp>\r\n \r\n\r\n\u003Cp dir=\"ltr\">\u003Cstrong>\u003Cem>Important Takeaways\u003C\u002Fem>\u003C\u002Fstrong>: \u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli dir=\"ltr\">\r\n\t\u003Cp dir=\"ltr\">Failing focusing on an experiential standpoint could end up taking hotels out of competition with other asset classes; \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli dir=\"ltr\">\r\n\t\u003Cp dir=\"ltr\">Hoteliers might have the opportunity to capitalize by looking at offices and residential buildings on the trend of hotelization; \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli dir=\"ltr\">\r\n\t\u003Cp dir=\"ltr\">ESG – Some hotel developments using photovoltaic solar panels can generate more than 80% of a hotel’s energy consumption; \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli dir=\"ltr\">\r\n\t\u003Cp dir=\"ltr\">Delivering exceptional hospitality experiences asks for thinking beyond the hotel building; \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli dir=\"ltr\">\r\n\t\u003Cp dir=\"ltr\">Customers do not always understand what ESG as a whole means. The investment community and authorities will play a major role in forcing the acceleration of change. \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cspan style=\"font-size:12px\">\u003Cem>*Disclaimer: While this review highlights the most relevant topics under discussion, it does not contemplate the full discussion between the Board and all Members. In addition, committee sessions also dedicate time for networking. \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcommittees\u002Freal-estate\u002Fhospitality_1954\" target=\"_blank\">\u003Cimg src=\"https:\u002F\u002Flh4.googleusercontent.com\u002FX1lkz_iUp_X0VfnYmmCD-CUlIjhOsKd83RIBT3KOIASFjsBJPUYpDCpoLC4b9EoTEsJleokZIS58uX6v1Xt92VF_HFLaIlfBnJ68u9ghk5L_Z6X5ol289wS2BBQOX-0wmPkJ0jnrjAfsqIviZ18\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\r\n \r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cem>The hotelization of commercial real estate – more competition for hotels? \u003C\u002Fem>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Whether in residential or office spaces, several projects are providing hotel-like services and flexible spaces. According to CBRE’s research, landlords are seeking \u003Cstrong>hospitality-infused buildings\u003C\u002Fstrong> including “a broad range of amenities and supporting services” to meet the demands of new consumer preferences. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Furthermore,\u003Cstrong> \u003Cem>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fnews\u002Freal-estate\u002Fhotel-conversions-to-co-living-a-global-outlook_1805\">older generation hotels are being converted into co-living\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fstrong> in some parts of the world. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">These dynamic shifts mean \u003Cstrong>more competition for hotels\u003C\u002Fstrong>. However, participants agreed that, despite higher labour costs, delivering unique brand experiences and luxury services to end-users will be one main competitive advantage. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Why? Yes, the “hotelization” increases costs. But Committee Members mentioned the “trap” of transforming the lodging industry into a “financial business”. Failing to focus on an experiential standpoint could end up taking hotels out of the competition with other asset classes. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">“Every brand should be unique and the customer should be able to experience that. This is one of the ways that we will have to compete with the other asset classes.” \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">At the same time, hoteliers might have the \u003Cstrong>opportunity to capitalize\u003C\u002Fstrong> by looking at offices and residential buildings on the trend of hotelization. Institucional landlords are already recalibrating their strategies in adding amenities to reduce the risk of their investments. \u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cem>Embracing ESG in hospitality - How converting spaces can lead to higher asset values and reduced operational costs?\u003C\u002Fem>\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">Applying sustainable technology in existing or new portfolios is essential for all stakeholders to the point that they see advantages, both in adding value to hotels and in the electricity bill. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Study cases brought during the Committee session show that some developments in South America use photovoltaic solar panels that can generate more than 80% of a hotel’s energy consumption. Other environmental solutions go from automation in air conditioning systems, to LED lighting, motion sensor lights, and electric vehicle charging. Savings can go up to 35% of the hotel's total energy consumption.\u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cimg src=\"https:\u002F\u002Flh5.googleusercontent.com\u002FlVmQFf2X7QkR9Tv-dooTztyO7xswTzv1OKu8gImJ9zxgpCaZah1uNZdxtshs-Y4n0GL6OGWxitb4aP-L4KyKNPYJM4YTucb48OCipa65yhcGlcESiJZEOrhOK52VtM9W6yE04glovm8_qKqpSA\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cspan style=\"font-size:12px\">\u003Cem>\u003Cstrong>Accor \u003C\u002Fstrong>presented exclusive research to Committee Members during the session. \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">From other operators’ perspective, ESG achievements tend to perform better in \u003Cstrong>new developments\u003C\u002Fstrong>, as it becomes possible to design a green mixed-use resort project from scratch and scale it up. But delivering exceptional hospitality experiences asks for thinking beyond the hotel building. A greater holistic experience with an eye on environmental and social initiatives is crucial. \u003C\u002Fp>\r\n\r\n\u003Cblockquote>\r\n\u003Cp dir=\"ltr\">“A mixed-use development with this ESG vision, cannot only be a positive addition to the neighboring community and culture, but also creates the intangible sustainable social synergy, experienced by visitors, guests and surrounding communities alike.” \u003C\u002Fp>\r\n\u003C\u002Fblockquote>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cimg src=\"https:\u002F\u002Flh4.googleusercontent.com\u002FQtieWuN5PEiUc9S4jsr0i1B8HwTiB-6EDsyiimO54Offdh6OgPhSXKVjkaC2_JusfI-Tm4XgK_s2L6BM6S4ySycOu8nd0XDuvjpHs-_vv24-4pO0V1CRFv4t-b_BJPdIkg_BAGfde9OO_9GT9w\" style=\"border-radius:10px; width:100%\" \u002F>\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">\u003Cspan style=\"font-size:12px\">\u003Cem>Edmonds International’s Resort Hotels. \u003C\u002Fem>\u003C\u002Fspan> \u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">From some\u003Cstrong> investors’ lens\u003C\u002Fstrong>, customers do not always understand what ESG as a whole means, and might not be willing to pay for it. In this case, it takes the\u003Cstrong> investment community and authorities to force the acceleration of change\u003C\u002Fstrong>. \u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Moreover, activating the local value chain, hiring women in leadership roles, and including gender equality in organizations are policies that investors are already demanding in \u003Cstrong>addition to the “E” challenge\u003C\u002Fstrong>. \u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli dir=\"ltr\">\r\n\t\u003Cp dir=\"ltr\">\u003Cem>More broadly, a mindset change on how to look at profitability beyond rooms is already happening in the lodging industry. \u003C\u002Fem>\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli dir=\"ltr\">\r\n\t\u003Cp dir=\"ltr\">\u003Cem>Given the new scenario of \u003Cstrong>embracing ESG alongside with hotelization\u003C\u002Fstrong>, hoteliers will have to blaze a trail and rethink flexible space offerings. \u003C\u002Fem>\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli dir=\"ltr\">\r\n\t\u003Cp dir=\"ltr\">\u003Cem>Adapting to modalities of new working\u002Ftraveling patterns with a focus on\u003Cstrong> enhancing tenant and customer experiences\u003C\u002Fstrong> will be key\u003C\u002Fem>. \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\" style=\"text-align:center\">\u003Cem>Watch Now\u003C\u002Fem>\u003C\u002Fh3>\r\n\r\n\u003Cdiv class=\"youtube-embed-wrapper\" style=\"height:0; overflow:hidden; padding-bottom:56.25%; padding-top:30px; position:relative\">\u003Ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FxcgxwW6hMtI?rel=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%\" width=\"640\">\u003C\u002Fiframe>\u003C\u002Fdiv>\r\n\r\n\u003Cp dir=\"ltr\">A complimentary excerpt of the full 1h Global Committee session exclusive to \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan> Members. If you’re a member, watch the complete session on \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fmedia-center\u002Fvideo\u002Fgri-global-committees\u002Fhospitality-future-of-hospitality-within-other-asset-classes_282\" target=\"_blank\">Media Center\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fp>\r\n\r\n\u003Ch3 dir=\"ltr\">\u003Cbr \u002F>\r\nAbout the GRI Global Committee\u003C\u002Fh3>\r\n\r\n\u003Cp dir=\"ltr\">The \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fcommittees\">GRI Global Committees\u003C\u002Fa> \u003C\u002Fstrong>function as \u003Cstrong>think tanks\u003C\u002Fstrong> that bring impactful international conversations, and top-notch content. They gather\u003Cstrong> the most influential global players \u003C\u002Fstrong>of the real estate industry in a\u003Cstrong> full-year journey of online sessions\u003C\u002Fstrong> in order to identify new trends, capitalise on growth opportunities, and aid deal flow discovery worldwide.\u003C\u002Fp>\r\n\r\n\u003Cp dir=\"ltr\">Learn more about GRI Club: \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002F\">griinstitute.org\u003C\u002Fa> \u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cem>– Written by Lucas Brancucci | GRI Global Committee Production Team\u003C\u002Fem>\u003C\u002Fp>\r\n","2022-07-04T10:12:45.000Z","2022-07-06T15:46:50.000Z",{"code":13},{"id":25,"color":27,"translations":1471},[1472,1474,1476],{"title":26,"slug":30,"language":1473},{"code":13},{"title":37,"slug":38,"language":1475},{"code":18},{"title":33,"slug":34,"language":1477},{"code":23},[1479],{"id":297,"label":298,"translations":1480},[1481,1483,1485],{"label":298,"slug":309,"language":1482},{"code":13},{"label":312,"slug":313,"language":1484},{"code":18},{"label":316,"slug":317,"language":1486},{"code":23},[],[],{"en":1490},"\u002Freal-estate\u002Fthe-hotelization-of-commercial-real-estate_1822",[1492,1493,1494,1495,1496,1497],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]