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Urbana","movilidad-urbana",{"code":23},{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":115,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":1456,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1457,"createdAt":1458,"updatedAt":1459,"translations":1460,"segment":1471,"categories":1479,"countries":1488,"authors":1506,"urls":1515},2860,"TRUE","jll-transformation-des-bureaux-volet-2","JLL: Transformation des bureaux - Volet 2",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F00_JLL_FR_Offices_2_Slider_2025_12_15_15_54_11_1765824851.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F00_JLL_FR_Offices_2_Cover_2025_12_15_15_54_11_1765824851.webp","2025-12-16T00:00:00.000Z","Credit: JLL","#FFFFFF",432,"2025-12-15T15:54:11.000Z","2025-12-15T16:10:41.000Z",[1461],{"id":1462,"newsId":1447,"languageId":47,"title":1450,"subtitle":1463,"content":1464,"summary":978,"takeaways":978,"seoTagConversionId":8,"seoTag":8,"seoTitle":1450,"seoKeywords":1465,"seoDescription":1466,"seoAbstract":8,"seoImage":1467,"createdAt":1468,"updatedAt":1469,"language":1470},3017,"L'incontournable reconversion des actifs, une analyse territoriale du potentiel de transformation","Dans le prolongement du premier volet de notre étude "\u003Ca href=\"https:\u002F\u002Fwww.jll.com\u002Ffr-fr\u002Finsights\u002Ftransformation-des-bureaux-volet-1-les-usages?utm_source=partner&utm_medium=referral&utm_campaign=gri2025&utm_term=content\" target=\"_blank\">\u003Cstrong>De l'intensité à la mixité d'usage\u003C\u002Fstrong>\u003C\u002Fa>", qui explorait les nouveaux usages des immeubles de bureaux et la nécessaire collaboration entre l’ensemble des acteurs de l’immobilier pour mener à bien les projets de reconversion, ce second volet propose une analyse territoriale approfondie du potentiel de transformation des actifs de bureaux.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDans un contexte de mutation profonde du marché immobilier tertiaire, la reconversion des bureaux s'impose comme un impératif stratégique pour de nombreux acteurs. L’heure n’est plus à l’attentisme car cette transformation n'est pas simplement conjoncturelle mais traduit des évolutions démographiques et économiques majeures qui impliquent une demande moins riche en bureaux à l’avenir.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNotre analyse s'appuie sur l'étude détaillée de 572 communes ou arrondissements sur les marchés francilien, lyonnais, marseillais et lillois, croisée avec plus de 10 800 points de données immobilières.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nElle dévoile les dynamiques territoriales, évalue le gisement de m² à transformer immédiatement actionnable et identifie les nouveaux usages les plus pertinents pour chaque localisation.\r\n\u003Ch3>Les principaux enseignements de l'étude :\u003C\u002Fh3>\r\n\r\n\u003Cul>\r\n\t\u003Cli>Une polarisation territoriale marquée sur la place du bureau : Sur 572 communes et arrondissements étudiés, seuls 27 ressortent comme véritablement pertinents en bureaux, reflétant un renforcement des marchés les plus établis depuis la crise du Covid.\u003C\u002Fli>\r\n\t\u003Cli>Un gisement de transformation essentiellement francilien : 1 325 200 m² disponibles sous un an sur les 4 marchés étudiés sont potentiellement adaptés à une transformation, avec une concentration quasi exclusive en Île-de-France.\u003C\u002Fli>\r\n\t\u003Cli>D'autres nouveaux usages que le logement se révèlent très pertinents : Si le logement est préconisé dans 166 communes ou arrondissements, d'autres destinations comme les data centers (155), la logistique urbaine (55), le self-storage (45) ou les life-sciences (40) obtiennent également d'excellentes notes, répondant aux nouveaux besoins économiques et territoriaux.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\nNotre outil USIT (Urban Shift Intelligence Tool) révèle également comment certaines communes franciliennes ont déjà entamé leur transformation, démontrant la viabilité et la pertinence de ces reconversions pour dynamiser les territoires.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nQue vous soyez investisseur, propriétaire ou acteur public, notre étude vous offre une vision stratégique pour comprendre les dynamiques territoriales et identifier les opportunités de transformation les plus pertinentes pour vos actifs.\u003Cbr \u002F>\r\n \r\n\u003Chr \u002F>\u003Cbr \u002F>\r\n\u003Ca href=\"https:\u002F\u002Fwww.jll.com\u002Ffr-fr\u002Finsights\u002Ftransformation-des-bureaux-volet-2?utm_source=partner&utm_medium=referral&utm_campaign=gri2025&utm_term=content\" target=\"_blank\">\u003Cstrong>Accédez au rapport complet Transformation des bureaux - Volet 2 de JLL ici\u003C\u002Fstrong>\u003C\u002Fa>\u003Cbr \u002F>\r\n ","gri institute, jll, real estate, france, immobilier europe, immobilier tertiaire, obsolescence immobiliere, repositionnement d actifs, retrofit immobilier, reconversion d immeubles, strategie d investissement immobilier, portefeuilles immobiliers","Découvrez comment transformer l’obsolescence des actifs immobiliers en opportunités de création de valeur. L’analyse de JLL explore les stratégies de repositionnement, de retrofit et de reconversion pour renforcer la résilience des portefeuilles en Europe.","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F00_JLL_FR_Offices_2_Social_2025_12_15_15_56_39_1765824999.jpg","2025-12-15T15:54:19.000Z","2025-12-15T15:56:39.000Z",{"code":13},{"id":25,"color":27,"translations":1472},[1473,1475,1477],{"title":26,"slug":30,"language":1474},{"code":13},{"title":37,"slug":38,"language":1476},{"code":18},{"title":33,"slug":34,"language":1478},{"code":23},[1480],{"id":25,"label":1275,"translations":1481},[1482,1484,1486],{"label":1275,"slug":1286,"language":1483},{"code":13},{"label":1289,"slug":1290,"language":1485},{"code":18},{"label":1293,"slug":1294,"language":1487},{"code":23},[1489,1492,1494,1496,1499,1502,1504],{"name":356,"enName":356,"ptName":1490,"iso2":1491},"Alemanha","DE",{"name":797,"enName":797,"ptName":797,"iso2":1493},"ES",{"name":336,"enName":336,"ptName":336,"iso2":1495},"FR",{"name":885,"enName":885,"ptName":1497,"iso2":1498},"Reino Unido","GB",{"name":452,"enName":452,"ptName":1500,"iso2":1501},"Itália","IT",{"name":685,"enName":685,"ptName":685,"iso2":1503},"PL",{"name":689,"enName":689,"ptName":689,"iso2":1505},"PT",[1507,1511],{"name":1508,"slug":1509,"image":1510,"order":115},"Virginie Houzé (JLL)","virginie-houze-jll","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002F1753189394524_2025_12_15_14_57_53_1765821473.jpg",{"name":1512,"slug":1513,"image":1514,"order":115},"Delphine Mahé (JLL)","delphine-mahe-jll","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002Ffx9zeltvndqdelenxdvb_2025_12_15_15_01_36_1765821696.webp",{"en":1516},"\u002Freal-estate\u002Fjll-transformation-des-bureaux-volet-2",[1518,1519,1520,1521,1522,1523],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]