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Sahara",{"id":1312,"name":1425,"phoneCode":1426},"Wallis and Futuna Islands",681,{"id":1428,"name":1429,"phoneCode":1430},178,"Yemen",967,{"id":1343,"name":1432,"phoneCode":8},"Yugoslavia",{"id":1434,"name":1435,"phoneCode":1436},180,"Zambia",260,{"id":1438,"name":1439,"phoneCode":1440},181,"Zimbabwe",263,{"id":1288,"name":1442,"phoneCode":8},"Zona del Canal de Panamá",{"id":239,"name":1444,"phoneCode":1445},"Беларусь",375,{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":632,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":1456,"breakNewsUntil":8,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1457,"createdAt":1458,"updatedAt":1459,"translations":1460,"segment":1473,"categories":1481,"countries":1514,"authors":1518,"urls":1523},2751,"TRUE","italys-hospitality-real-estate-amid-planning-risk-and-fragmented-governance","Italy’s hospitality real estate amid planning risk and fragmented governance",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F01_IT_Regen_Slider_2025_10_29_15_30_01_1761762601.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F01_IT_Regen_Cover_2025_10_29_15_30_01_1761762601.webp","2025-10-29T00:00:00.000Z","Credit: GRI Institute","#FFFFFF",4955,"2025-10-29T15:30:01.000Z","2025-11-04T11:42:25.000Z",[1461],{"id":1462,"newsId":1447,"languageId":411,"title":1450,"subtitle":1463,"content":1464,"summary":79,"takeaways":1465,"seoTagConversionId":8,"seoTag":8,"seoTitle":1466,"seoKeywords":1467,"seoDescription":1468,"seoAbstract":8,"seoImage":1469,"createdAt":1470,"updatedAt":1471,"language":1472},2904,"Tourism fuels Italian real estate potential, but planning risk and fragmented governance and ownership stall regeneration","Italy’s real estate market is locked in a paradox. While the EUR 235 billion tourism sector is booming and international capital is eager to invest, deep-seated structural issues prevent urban regeneration from gaining traction.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDiscussions among industry leaders at \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>’s \u003Ca href=\"http:\u002F\u002Fgriclub.org\u002Fevents?region=2\" target=\"_blank\">Urban Regeneration & Beds in Italy\u003C\u002Fa> roundtable, co-hosted by \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fgianni-origoni_4033\" target=\"_blank\">Gianni & Origoni\u003C\u002Fa>, expose a country wrestling with planning risk, fragmented governance, and a glaring capital-product mismatch.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nThe key challenge isn't a lack of money, but the absence of a streamlined regulatory path and local expertise needed to transform Italy's vast supply of outdated and disused properties.\r\n\u003Ch2>The Hospitality Boom\u003C\u002Fh2>\r\nTourism in Italy is a powerhouse. As the second-largest sector of the Italian economy after services, it contributes 13.9% of the Italian GDP. Despite this, the market is described as significantly under-penetrated by international brands. Only 30% of Italian hotels are branded, compared with 75% in the US, 65% in the UK, and over 50% in continental Europe, highlighting a massive potential for brand-led growth and investment.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nThe COVID-19 pandemic served as a pivotal moment, making the country aware of the sector's importance. The current boom, however, is polarised. The "Big Four" - Rome, Milan, Florence, and Venice - attract 75% of all international tourists, creating a high-risk of overtourism in the historic centres of Florence and Venice. This has driven a disproportionate focus on the luxury segment, pulling the entire market upward.\u003Cbr \u002F>\r\n \r\n\u003Cdiv style=\"text-align:center\">\u003Cimg alt=\"A group of real estate professionals is seated in a semi-circle in a luxuriously decorated, ornate room for a discussion, with a large screen displaying speaker information visible behind the attendees, relevant to the topic of Urban Regeneration & Beds in Italy.\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002F02_IT_Regen_Body_2025_10_29_18_28_59_1761762539.webp\" \u002F>\u003Cspan style=\"font-size:12px\">Italy’s most prominent real estate market players gather for the \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan> roundtable, Urban Regeneration & Beds in Italy. (Credit: \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"20971\">GRI Institute\u003C\u002Fspan>\u003C\u002Fspan>)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\r\n\u003Ch2>A Market of Dualities\u003C\u002Fh2>\r\nThere are several critical dualities in the Italian real estate market:\r\n\r\n\u003Ch3>Overtourism vs. Opportunity\u003C\u002Fh3>\r\nWhile there is a narrative of overtourism, the wider consensus is that the issue lies in the concentration of visitors in a few areas. The market is actively broadening, with Tier 2 and Tier 3 destinations such as Matera and Lake Como seeing increased international attention. Matera has evolved from an "affittacamere" (guest house) city to a five-star destination without even a railway station.\r\n\r\n\u003Ch3>Outdated Product vs. Luxury Investment\u003C\u002Fh3>\r\nA significant portion of Italy's hotel stock are one- or two-star facilities, often dating back to the 1970s or 1980s, which lack investment and modern services. This presents a "desert" of under-managed and under-capitalised assets.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nConversely, high-value deals like the sale of the Six Senses for EUR 2.6 million per room demonstrate the immense returns available for well-executed conversions and redevelopments.\r\n\u003Ch3>The “Mancanza” (Lack) of Local Operators\u003C\u002Fh3>\r\nA recurring theme is the absence of large, consolidated Italian luxury hotel chains, with the market dominated by small, fragmented family ownership. This lack of scale makes it difficult for institutional investors to operate and for the country to effectively compete.\r\n\r\n\u003Ch2>Barriers to Regeneration\u003C\u002Fh2>\r\nThe key structural barrier to broader urban regeneration and hospitality development is identified as the "rischio urbanistico" (planning risk). The system is defined by a deep-seated conflict between national and local legislation, with legal frameworks differing drastically across regions - even for basic concepts like hotel licensing. This inconsistency creates a fragmented and unpredictable environment for investors.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nFurthermore, long, unpredictable timelines and a lack of a clear, continuous urban planning vision from local governments deter capital. The concept of an apolitical "Urban Planner" with a long-term vision is seen as a necessary tool to provide continuity.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPublic administrations are reported to be failing to seize opportunities for public benefit, such as turning down private offers to fully redevelop public squares in Milan and Rome at zero cost to the city.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nThis, in turn, impacts on tourism through the lack of adequate infrastructure in certain cities. Matera's railway issue, for example, limits tourism's reach outside the main centres, also seen in the vast difference in air travel between Germany and Spain’s Balearic Islands, versus Germany and the Italian island of Sicily, where the infrastructure to support tourism is substantially less.\r\n\u003Ch2>Residential and New Asset Classes\u003C\u002Fh2>\r\nWhile the focus remains on hospitality, other asset classes are struggling with viability. Despite high investor appeal, BTR projects are largely unviable; struggling with costs, low yields, and a regulatory framework that penalises institutional ownership while giving small-scale owners more favourable tax treatment. \u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAlthough the numbers don’t work for mass-market BTR, they can for high-end or specialist products such as luxury co-living or student accommodation. These hybrid sectors are emerging as a bridge between residential and hospitality, however they face significant local-level issues, such as mandates to build expensive underground parking, which can dramatically inflate development costs and threaten business plans.\r\n\u003Ch2>A Call for Vision and Collaboration\u003C\u002Fh2>\r\nOvercoming these challenges requires a shift from the current fragmented, reactive approach to a strategic, collaborative one. The establishment of entities like the Fondazione Roma Rinascimento Urbano, a non-profit think-tank aiming to bridge the gap between public and private sectors in Rome, is viewed as a positive step towards a unified, long-term vision for the capital.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nUltimately, Italy is not suffering from a lack of capital or opportunity, but from a persistent inability to execute projects with the speed, scale, and certainty that international investors demand.\u003Cbr \u002F>\r\n \r\n\u003Chr \u002F>\u003Cbr \u002F>\r\n\u003Cem>Thank you to our co-host \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fgianni-origoni_4033\" target=\"_blank\">Gianni & Origoni\u003C\u002Fa>, as well \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fmember-profile\u002Feurope\u002Falessandro-natoli_35503\" target=\"_blank\">\u003Cspan class=\"data-profile-link\" data-id=\"35503\">Alessandro Natoli\u003C\u002Fspan>\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fprelios-group_17238\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"17238\">Prelios Group\u003C\u002Fspan>\u003C\u002Fa>), \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fmember-profile\u002Feurope\u002Fanna-milella_49170\" target=\"_blank\">\u003Cspan class=\"data-profile-link\" data-id=\"49170\">Anna Milella\u003C\u002Fspan>\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Flifeit-nv_22975\" target=\"_blank\">LIFE\u003C\u002Fa>), \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fmember-profile\u002Feurope\u002Fdomenico-tulli_6285\" target=\"_blank\">\u003Cspan class=\"data-profile-link\" data-id=\"6285\">Domenico Tulli\u003C\u002Fspan>\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fgianni-origoni_4033\" target=\"_blank\">Gianni & Origoni\u003C\u002Fa>), \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fmember-profile\u002Feurope\u002Fclaudia-soravia_34390\" target=\"_blank\">\u003Cspan class=\"data-profile-link\" data-id=\"34390\">Claudia Soravia\u003C\u002Fspan>\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fyard-reaas_15894\" target=\"_blank\">\u003Cspan class=\"company-profile-link\" data-id=\"15894\">Yard Reaas\u003C\u002Fspan>\u003C\u002Fa>), \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fmember-profile\u002Feurope\u002Fdavide-albertini-petroni_44626\" target=\"_blank\">\u003Cspan class=\"data-profile-link\" data-id=\"44626\">Davide Albertini Petroni\u003C\u002Fspan>\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fassoimmobiliare_4783\" target=\"_blank\">Assoimmobiliare\u003C\u002Fa>), Gianfranco Toscano (\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Fgianni-origoni_4033\" target=\"_blank\">Gianni & Origoni\u003C\u002Fa>), Gianluca Lucignano (Fondazione Roma REgeneration), Massimiliano Macaione (Gianni & Origoni), Mirko Tironi (\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Flumi-asset-management_19099\" target=\"_blank\">Lumi Asset Management\u003C\u002Fa>), and Paolo Rela (\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fcompany-profile\u002Ffreo-group-holding-spain_309\" target=\"_blank\">FREO Group Holding\u003C\u002Fa>) for their valuable contributions to the discussion at \u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Frealestate\u002Fevent\u002Furban-regeneration-beds-in-italy_5091\" target=\"_blank\">Urban Regeneration & Beds in Italy\u003C\u002Fa>.\u003C\u002Fem>","\u003Cul>\r\n\t\u003Cli>Italy's powerful tourism sector and vast inventory of outdated properties present immense investment potential, but it is stifled by planning risk and fragmented governance.\u003C\u002Fli>\r\n\t\u003Cli>Luxury hospitality assets are driving value and attracting capital, while other crucial sectors such as Build-to-Rent (BTR) remain largely unviable due to regulatory hurdles.\u003C\u002Fli>\r\n\t\u003Cli>Overcoming structural barriers requires a shift towards long-term vision and unified national regulation to provide the speed and certainty international investors demand.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","Italy’s hospitality real estate faces regulatory hurdles","gri institute, real estate, europe, investment, italy, hospitality, beds, residential, milan, rome, venice, florence, hotels, tourism, boom, regeneration, urban planning, regulation, risk, institutional capital, governance, co-living, student accommodation","Italy's hospitality real estate potential is high, with tourism generating EUR 235B. However, development is hindered by planning risk and fragmented governance. Read more on the strategic insights to confront this dilemma from the industry’s best.","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002F01_IT_Regen_Social_2025_10_29_15_37_33_1761763053.jpg","2025-10-29T15:30:54.000Z","2025-11-04T17:45:13.000Z",{"code":13},{"id":25,"color":27,"translations":1474},[1475,1477,1479],{"title":26,"slug":30,"language":1476},{"code":13},{"title":37,"slug":38,"language":1478},{"code":18},{"title":33,"slug":34,"language":1480},{"code":23},[1482,1490,1498,1506],{"id":411,"label":412,"translations":1483},[1484,1486,1488],{"label":412,"slug":423,"language":1485},{"code":13},{"label":426,"slug":427,"language":1487},{"code":18},{"label":430,"slug":431,"language":1489},{"code":23},{"id":297,"label":298,"translations":1491},[1492,1494,1496],{"label":298,"slug":309,"language":1493},{"code":13},{"label":312,"slug":313,"language":1495},{"code":18},{"label":316,"slug":317,"language":1497},{"code":23},{"id":343,"label":344,"translations":1499},[1500,1502,1504],{"label":344,"slug":355,"language":1501},{"code":13},{"label":358,"slug":359,"language":1503},{"code":18},{"label":362,"slug":363,"language":1505},{"code":23},{"id":366,"label":367,"translations":1507},[1508,1510,1512],{"label":367,"slug":378,"language":1509},{"code":13},{"label":381,"slug":382,"language":1511},{"code":18},{"label":385,"slug":386,"language":1513},{"code":23},[1515],{"name":959,"enName":959,"ptName":1516,"iso2":1517},"Itália","IT",[1519],{"name":1520,"slug":1521,"image":1522,"order":632},"Helen Richards","helen-richards","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews_author\u002FHelen_Richards_GRI_Institute_Profile_Pic_2025_11_04_10_50_11_1762264211.jpg",{"en":1524},"\u002Freal-estate\u002Fitalys-hospitality-real-estate-amid-planning-risk-and-fragmented-governance",[1526,1527,1528,1529,1530,1531],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]