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Sahara",{"id":1312,"name":1425,"phoneCode":1426},"Wallis and Futuna Islands",681,{"id":1428,"name":1429,"phoneCode":1430},178,"Yemen",967,{"id":1343,"name":1432,"phoneCode":8},"Yugoslavia",{"id":1434,"name":1435,"phoneCode":1436},180,"Zambia",260,{"id":1438,"name":1439,"phoneCode":1440},181,"Zimbabwe",263,{"id":1288,"name":1442,"phoneCode":8},"Zona del Canal de Panamá",{"id":239,"name":1444,"phoneCode":1445},"Беларусь",375,{"id":1447,"status":1448,"segmentId":25,"slug":1449,"title":1450,"editorsPick":1451,"topImage":1452,"coverImage":1453,"slideImage":8,"publishDate":1454,"readTime":5,"maxRelatedEvents":5,"image":8,"imageCredit":1455,"imageCreditColor":1456,"breakNewsUntil":1457,"seoTagConversionId":8,"seoTag":8,"seoTitle":8,"seoKeywords":8,"seoDescription":8,"seoAbstract":8,"seoImage":8,"visitCounter":1458,"createdAt":1459,"updatedAt":1460,"translations":1461,"segment":1474,"categories":1482,"countries":1507,"authors":1510,"urls":1511},2227,"TRUE","croissance-durable-dans-le-commerce-de-detail-alimentaire-en-france","Croissance durable dans le commerce de détail alimentaire en France",false,"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FTop_[1]_2024_5_03_12_43_47_1714751027.webp","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FCover_[2]_2024_5_03_12_43_47_1714751027.webp","2024-05-03T00:00:00.000Z","Credit: LightFieldStudios | Envato","#FFFFFF","2024-05-08T00:00:00.000Z",2821,"2024-05-03T12:43:47.000Z","2024-05-28T14:50:18.000Z",[1462],{"id":1463,"newsId":1447,"languageId":411,"title":1450,"subtitle":1464,"content":1465,"summary":8,"takeaways":8,"seoTagConversionId":1466,"seoTag":1467,"seoTitle":1468,"seoKeywords":1467,"seoDescription":1469,"seoAbstract":79,"seoImage":1470,"createdAt":1471,"updatedAt":1472,"language":1473},2374,"Entretien avec Abhishek Jha, Président de Greenman Arth","\u003Cdiv lang=\"fr\">\u003Cstrong>Propos recueillis \u003C\u002Fstrong>par\u003Cstrong> Frédéric Charlot-Nicolas Correia\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLes acteurs de la grande distribution alimentaire sont-ils bien positionnés pour une croissance durable et une transformation rapide?\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nNous avons assisté à une période de profonds bouleversements du marché de la grande distribution alimentaire en France et en Europe, largement influencé par des événements majeurs tels que la pandémie de Covid-19.  Cette dernière a eu un impact positif sur le secteur, qui a révélé le caractère résilient et essentiel du secteur. Ainsi, la grande distribution alimentaire se définit par une croissance durable. Et pour la maintenir, les grandes enseignes sont obligées de se transformer pour faire face à des mutations profondes et répondre aux nouvelles exigences des clients.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn effet d’un côté, nous avons en 2023, trois grands groupements de commerçants indépendants qui se sont démarqués, avec E.Leclerc en tête, suivi de près par Carrefour et Intermarché. Nous pouvons également noter l’essor des enseignes tel que Aldi et Lidl ou la restructuration du groupe Casino. Ces multiples événements prouvent que la concurrence est vive et que le secteur se renouvelle fréquemment. Et d’un autre côté, il y a des clients avec des exigences pour une consommation plus responsable, qui tendent à vouloir des produits verts, prêts à payer plus cher pour des produits qualitatifs et enfin, ils plébiscitent l’agriculture locale et les circuits courts.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDans ce contexte mouvant, la durabilité reste un enjeu crucial pour l'industrie. Premièrement parce que les questions environnementales, sociales et de gouvernance (ESG) prennent une importance croissante et deuxièmement, car des réglementations gouvernementales, telle que la loi Climat et Résilience, impose aux supermarchés et hypermarchés une transition vers un modèle moins énergivore et plus respectueux de l’environnement.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nÉvidement ce type de transition exige d’importants investissements financiers, c'est là que \u003Cspan class=\"company-profile-link\" data-id=\"11145\">Greenman Arth\u003C\u002Fspan> entre en jeu. En tant que partenaire stratégique, \u003Cspan class=\"company-profile-link\" data-id=\"11145\">Greenman Arth\u003C\u002Fspan> peut offrir aux acteurs de la grande distribution alimentaire un soutien précieux pour une transformation rapide. Grâce à notre stratégie de gestion intégrée, nous sommes en mesure d’aider nos locataires à identifier les opportunités d'amélioration, à mettre en œuvre des pratiques plus durables et à réduire leurs coûts opérationnels.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nPar exemple, \u003Cspan class=\"company-profile-link\" data-id=\"11145\">Greenman Arth\u003C\u002Fspan> peut proposer des solutions innovantes pour réduire la consommation d'énergie des supermarchés et hypermarchés, comme l'installation de panneaux solaires sur les toits, d’hyperchargeurs sur les parkings ou la mise en place de systèmes de gestion intelligente de l'énergie. Ces initiatives, non seulement, réduisent l'empreinte environnementale, mais elles peuvent également générer des économies significatives à long terme.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDe plus face à ses défis de croissance et de transformation, il faut mettre en perspective l’implication d’un supermarché dans la vie sociale d’une communauté et que ces actifs immobiliers ce sont des vrais générateurs d'impact social. De plus, les collaborations et partenariats entre les acteurs de l'industrie, les gouvernements, les ONG et les organisations de la société civile sont essentiels pour promouvoir une croissance durable et pour sensibiliser les consommateurs sur les enjeux de durabilité. Ces partenariats peuvent permettre d'identifier et de résoudre les défis complexes auxquels est confronté le secteur de la grande distribution alimentaire, tout en favorisant l'innovation et la mise en œuvre de solutions durables.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEnfin, l'éducation et la sensibilisation des consommateurs jouent un rôle crucial dans la promotion de pratiques durables au sein de l'industrie de la grande distribution alimentaire. Nos équipes élaborent des actions à mener en collaboration avec nos locataires pour mener des campagnes de sensibilisation pour informer les consommateurs sur les enjeux de durabilité et les inciter à adopter des comportements d'achat plus responsables.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nAinsi les acteurs de la grande distribution alimentaire en France et en Allemagne sont confrontés à des défis importants en matière de durabilité et de transformation rapide de leurs opérations. Pour assurer une croissance durable du secteur, il est essentiel qu’on leur propose un accompagnement clés en main avec une approche innovante. Et \u003Cspan class=\"company-profile-link\" data-id=\"11145\">Greenman Arth\u003C\u002Fspan> s’engage à nouer des partenariats stratégiques avec nos locataires pour répondre efficacement à leurs besoins de croissance durable.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\n\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Ffiles\u002Fin_text_img_2024_5_03_15_47_31_1714751251.jpg\" style=\"width:100%\" \u002F>\r\n\u003Cdiv style=\"text-align:center\">\u003Cspan style=\"font-size:12px\">\u003Cspan class=\"data-profile-link\" data-id=\"8159\">Abhishek Jha\u003C\u002Fspan> co-président de la réunion "Shopping et Retail" à France GRI 2024 les 28 et 29 mai à Paris. (Credit: \u003Cspan class=\"company-profile-link\" data-id=\"1\">\u003Cspan class=\"company-profile-link\" data-id=\"13404\">\u003Cspan class=\"company-profile-link\" data-id=\"14827\">\u003Cspan class=\"company-profile-link\" data-id=\"15498\">\u003Cspan class=\"company-profile-link\" data-id=\"16494\">\u003Cspan class=\"company-profile-link\" data-id=\"16980\">\u003Cspan class=\"company-profile-link\" data-id=\"17660\">GRI Club\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>)\u003C\u002Fspan>\u003C\u002Fdiv>\r\n\u003Cbr \u002F>\r\n\u003Cstrong>Le numérique dans la grande distribution. Comment les nouveaux parcours d'achat en magasin façonnent-ils le commerce de demain?\u003C\u002Fstrong>\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nLa digitalisation a profondément transformé la façon dont les consommateurs agissent dans les supermarchés et les hypermarchés. Cette évolution vers une expérience d'achat plus personnalisée et fluide est largement impulsée par l'utilisation croissante des technologies dans le secteur de la grande distribution. En analysant l'impact de ces nouvelles technologies sur les parcours d'achat en magasin, il est clair que le commerce de demain sera fortement façonné par le numérique.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nL'une des principales manifestations de cette transformation est la personnalisation de l'expérience client. Grâce à l'analyse des données client, les distributeurs peuvent segmenter leur clientèle en groupes homogènes, leur permettant ainsi de mieux comprendre les préférences et les comportements d'achat individuels. Cette segmentation précise ouvre la voie à des offres et des promotions sur mesure, adaptées à chaque groupe de consommateurs. Par exemple, un client fidèle peut bénéficier de réductions personnalisées sur ses articles préférés, ce qui favorise à la fois la fidélisation et la satisfaction client.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDe plus, la technologie est utilisée pour recommander des produits de manière intelligente. Grâce à des algorithmes sophistiqués, les distributeurs peuvent analyser les historiques d'achat, les recherches en ligne et les tendances du marché pour proposer des suggestions pertinentes à chaque client. Cette personnalisation va au-delà des simples recommandations de produits et s'étend à l'aménagement des rayons, à la présentation des produits, et même à l'ambiance sonore en magasin. Par exemple, un client passionné de cuisine italienne pourrait se voir dirigé vers une allée présentant des produits italiens, accompagné de musique italienne, créant ainsi une expérience immersive et personnalisée.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nCependant, cette personnalisation soulève également des questions éthiques concernant la vie privée des consommateurs. Il est essentiel que les distributeurs respectent les normes de confidentialité et garantissent que l'utilisation des données reste transparente et bénéfique pour le consommateur. En établissant une relation de confiance avec les clients, les distributeurs peuvent renforcer leur engagement et leur fidélité à long terme.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nEn parallèle, la technologie révolutionne également les aspects logistiques de la grande distribution. Elle permet de prédire la demande, de planifier les livraisons, de gérer les stocks et permet donc d’améliorer le service de click and collect qui nécessite une gestion optimisée des stocks.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nDans un contexte où les attentes des consommateurs évoluent rapidement, les acteurs de la grande distribution doivent s'adapter en proposant des expériences d'achat innovantes et personnalisées. La technologie représente un outil précieux dans cette quête de transformation, offrant aux entreprises la possibilité de mieux comprendre et servir leurs clients tout en améliorant leur efficacité opérationnelle. En investissant dans ces technologies émergentes, ils peuvent non seulement rester compétitifs sur un marché en constante évolution, mais aussi façonner l'avenir du commerce de détail.\u003Cbr \u002F>\r\n\u003Cbr \u002F>\r\nRetrouvez \u003Cspan class=\"data-profile-link\" data-id=\"8159\">Abhishek Jha\u003C\u002Fspan> et d’autres acteurs majeurs de l’immobilier actifs sur le marché français lors du prochain \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.griinstitute.org\u002Fevent\u002Freal-estate\u002Ffrance-gri-2024_4131?utm_source=hub&utm_medium=article&utm_campaign=FR24&utm_id=FR24\" target=\"_blank\">France GRI 2024\u003C\u002Fa>\u003C\u002Fstrong>, les 28 et 29 mai à Paris.\u003Cbr \u002F>\r\n \u003C\u002Fdiv>\r\n","Article","Economy\r\nEnergy consumption\r\nEnvironment\r\nESG\r\nEurope\r\nFinancing\r\nFood retail\r\nFrance\r\nFuture\r\nGlobal\r\nGreen\r\nGrowth\r\nInflation\r\nInnovation\r\nInvestment\r\nMarket\r\nNet zero\r\nOpinion\r\nOutlook\r\nProfessionals\r\nReal estate\r\nRetail\r\nSolar panels\r\nSupermarkets\r\nSus","Croissance durable dans la distribution alimentaire","Entretien avec Abhishek Jha, Président de Greenman Arth\r\n","https:\u002F\u002Fcdn.griinstitute.org\u002Fuploads\u002Fhubnews\u002FSocial_2024_5_03_12_51_25_1714751485.jpg","2024-05-03T12:44:33.000Z","2024-05-03T14:24:43.000Z",{"code":13},{"id":25,"color":27,"translations":1475},[1476,1478,1480],{"title":26,"slug":30,"language":1477},{"code":13},{"title":37,"slug":38,"language":1479},{"code":18},{"title":33,"slug":34,"language":1481},{"code":23},[1483,1491,1499],{"id":5,"label":434,"translations":1484},[1485,1487,1489],{"label":434,"slug":445,"language":1486},{"code":13},{"label":434,"slug":445,"language":1488},{"code":18},{"label":434,"slug":445,"language":1490},{"code":23},{"id":343,"label":344,"translations":1492},[1493,1495,1497],{"label":344,"slug":355,"language":1494},{"code":13},{"label":358,"slug":359,"language":1496},{"code":18},{"label":362,"slug":363,"language":1498},{"code":23},{"id":132,"label":133,"translations":1500},[1501,1503,1505],{"label":133,"slug":144,"language":1502},{"code":13},{"label":147,"slug":148,"language":1504},{"code":18},{"label":151,"slug":152,"language":1506},{"code":23},[1508],{"name":843,"enName":843,"ptName":843,"iso2":1509},"FR",[],{"en":1512},"\u002Freal-estate\u002Fcroissance-durable-dans-le-commerce-de-detail-alimentaire-en-france",[1514,1515,1516,1517,1518,1519],"Infra Brazil","Infra Latam","Real Estate Brazil","Real Estate Europe","Real Estate India","Real Estate Latam"]